This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. Portuguese to English
  3. Marketing / Market Research

grafismo

English translation: graphic/graphics

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Portuguese term or phrase:grafismo
English translation:graphic/graphics
Entered by: ndengue

14:15 May 18, 2023
Portuguese to English translations [PRO]
Marketing - Marketing / Market Research
Portuguese term or phrase: grafismo
This is a Brand Book, a document that brings all the basic standardization information and guidelines that must be used in the branding of a corporate entity.

5. IDENTIDADE VISUAL

LOGOTIPO - VERSÕES - VERSÃO REDUZIDA

A versão reduzida do nosso logotipo consiste apenas no símbolo. Essa aplicação é indicada apenas em casos pontuais onde não for possível aplicar o logotipo completo por restrição de tamanho.

Este elemento também pode ser usado como grafismo nos pontos de contato, porém esse uso será regrado em capítulo específico.

8. GRAFISMOS

Nossos grafismos são amplos e permitem diversas formas de expressar a nossa marca.
Eles são divididos em elementos únicos e padronagens, e a seguir você entende a fundo como utilizá-los em nossa comunicação.
ndengue
United Kingdom
graphic
Explanation:
In general terms, the word “graphic” refers to any visual representation of data and includes a variety of forms including drawings, photographs, line art, graphs, diagrams, numbers, symbols, geometric designs, maps, and engineering drawings.

https://www.labelplanet.co.uk/glossary/graphics/#:~:text=In ...

Graphics (from Ancient Greek γραφικός (graphikós) 'pertaining to drawing, painting, writing, etc.') are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics.

Examples are photographs, drawings, line art, mathematical graphs, line graphs, charts, diagrams, typography, numbers, symbols, geometric designs, maps, engineering drawings, or other images. Graphics often combine text, illustration, and color. Graphic design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flyer, poster, web site, or book without any other element. The objective can be clarity or effective communication, association with other cultural elements, or merely the creation of a distinctive style.

https://en.wikipedia.org/wiki/Graphics
Selected response from:

Mark Robertson
Local time: 02:50
Grading comment
Thank You
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +4graphic
Mark Robertson
3 +3graphism
Clauwolf
4 +1Graphic elements
ZT-Translations
4visuals
Ana Vozone
3bullet point / visual image
Douglas Bissell


Discussion entries: 1





  

Answers


11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
graphism


Explanation:
:)
https://en.wikipedia.org/wiki/Graphism#:~:text=Graphism refe...

Clauwolf
Local time: 22:50
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Bett: yes
9 mins
  -> thanks
agree  Laureano Brito: Nevertheless, the original text should refer to a number of grafismos, thus: Nosso estoque, ou, nosso depósito de grafIsmos é amplo
1 hr
  -> obrigado
agree  Mario Freitas:
5 hrs
  -> obrigado (esta é uma winner, mas neste site tudo pode acontecer ...)
neutral  Lara Barnett: This seems to be more of an academic or sociological/historical way to talk about this as an art form, which is not the type of discussion taking place in the source text.
17 hrs
  -> thanks
Login to enter a peer comment (or grade)

17 mins   confidence: Answerer confidence 5/5 peer agreement (net): +4
graphic


Explanation:
In general terms, the word “graphic” refers to any visual representation of data and includes a variety of forms including drawings, photographs, line art, graphs, diagrams, numbers, symbols, geometric designs, maps, and engineering drawings.

https://www.labelplanet.co.uk/glossary/graphics/#:~:text=In ...

Graphics (from Ancient Greek γραφικός (graphikós) 'pertaining to drawing, painting, writing, etc.') are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics.

Examples are photographs, drawings, line art, mathematical graphs, line graphs, charts, diagrams, typography, numbers, symbols, geometric designs, maps, engineering drawings, or other images. Graphics often combine text, illustration, and color. Graphic design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flyer, poster, web site, or book without any other element. The objective can be clarity or effective communication, association with other cultural elements, or merely the creation of a distinctive style.

https://en.wikipedia.org/wiki/Graphics

Mark Robertson
Local time: 02:50
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Thank You

Peer comments on this answer (and responses from the answerer)
agree  Nick Taylor: I'd be inclined to say "graphics"
9 mins
  -> So was I, but what is the singular form? You cannot say a graphics.
agree  Ana Vozone: Graphics perhaps...
18 mins
  -> See my reply to Nick.
agree  philgoddard
43 mins
  -> Thank you
agree  Lara Barnett: Graphics in the plural, which is a generic word and used widely in marketing/branding and in all areas of work.
17 hrs
Login to enter a peer comment (or grade)

19 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Graphic elements


Explanation:
I think this may sound more natural and easily recognizable and relatable by readers. I noticed it also ranked very well on google searches.

Examples:

Our graphic elements. Our brand has a number of graphic tools that create a unique look and make us distinct from our peers and instantly recognizable.

These elements must be used correctly and consistently. For more direction on how to use our graphic elements, complete brand training.

Part of being Boundless means breaking through constraints and we've taken that approach in the use of our graphic elements. We've unleashed our brand, ...




    https://www.google.com/search?client=firefox-b-d&q=%22our+graphic+elements%22
    https://www.buffalo.edu/brand/creative/graphic-elements.html
ZT-Translations
Brazil
Local time: 22:50
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Enzo Carvalho
22 hrs
  -> Obrigada!
Login to enter a peer comment (or grade)

38 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
bullet point / visual image


Explanation:
I think in the first reference, where the image is small, it refers to a bullet point in the contract, but in the other reference, it is larger and would therefore be a visual image

Douglas Bissell
Portugal
Local time: 02:50
Native speaker of: English
PRO pts in category: 75
Login to enter a peer comment (or grade)

38 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
visuals


Explanation:
Also widely used.

https://www.google.com/search?q="our visuals" "marketing"&oq...

When it comes to marketing, this means that content created with visuals is naturally is more engaging and interesting for users. Tweets with images, for example, receive up to 5x times the engagement of those without. Articles with visuals receive 94 percent more views.

What are 3 types of visuals?
Types of Visuals
Symbols.
Maps.
Graphs and tables.
Diagrams.
Illustrations.
Photos.




--------------------------------------------------
Note added at 1 hr (2023-05-18 15:17:44 GMT)
--------------------------------------------------

https://www.google.com/search?q="our company visuals"&oq="ou...

In the coming months, Horrocks will update our marketing materials and all our company visuals with this new logo.

Briefly said, just like rainbow colors stand for the values behind Pride movement, our company visuals are presentations of our values.

We're simply evolving our company visuals to better-match the ever-evolving core of our brand.

Example sentence(s):
  • This is because visuals are an essential part of branding and storytelling and can be used to significantly affect marketing campaigns.
  • Our visuals are helping to launch marketing campaign for container homes manufacturer .
Ana Vozone
Local time: 02:50
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 32
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search