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buying behavior

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00:55 Dec 15, 2021
English to Japanese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Social Science, Sociology, Ethics, etc.
English term or phrase: buying behavior
Definition from MBA Skool:
It is the sum total of the attitudes, preferences, beliefs and decisions regarding the consumers behavior when purchasing a product or service in a market.

Example sentence(s):
  • Complex buying behavior is encountered particularly when consumers are buying an expensive product. In this infrequent transaction, consumers are highly involved in the purchase decision. Consumers will research thoroughly before committing to invest. clootrack
  • Studying consumer behavior also helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and converting them to purchase from you. omniconvert
  • An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available. snovio
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5 +1購買行動
allearz


  

Translations offered


40 days   confidence: Answerer confidence 5/5 peer agreement (net): +1
購買行動


Definition from Brand Strategy journal ブランド戦�:
消費者としての個人が商品を購入する際に示す行動。どのようなタイプの購買行動があるかが分類され，たとえば，衝動買い，ついで買い，合理的な買物などの区別がある。なお，購買行動の動機を購買動機と呼び，動機調査の研究対象となっている。
Resource: https://kotobank.jp/word/購買行動-63033#:~:text=購買行動こうばいこう,対象となっ...

Example sentence(s):
  • 購買行動モデルとは、消費者がサービスや商品を購入するまでの心理的・行動的変化をモデル化したもののことをいいます。 - MarkeTRUNK  
  • 顧客の購買行動モデルを理解し、顧客視点での施策を考えよう！！ - ウェブ解析士ナレッジ  
  • 最新の消費者購買行動モデルと運用に欠かせない3つのポイント - Pickels Inc.  

Explanation:
個人の購買行動を指す場合は、購買＝消費行動にも直接関係してきますが、企業、店舗当の仕入行動を指す場合は、その組織内での製造、生産等に必要な部品や原材料、サービスの「仕入」およびその組織の顧客に販売、納品するための中間的な役割としての「仕入」の動向を意味します。
allearz
Japan
Local time: 01:10
Native speaker of: Native in JapaneseJapanese

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Shiho Fukuda Koski
20 days
  -> Thanks Shiho!
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