Making a Super-Effective Cover Letter for a Translator

Formats: Webinar presentations
Topics: Business of Translation and Interpreting
Business skills for translators
Grow your translation business
Personal branding
Marketing for translators
Marketing tools for translators
Course summary
Start time:Jan 24, 2017 14:00 GMT     Add to calendar

The session has already taken place. A link to the video will be added for purchase within one working week after the session at http://www.proz.com/translator-training/course/12382

If you purchased the webinar please find the video at your My videos page http://www.proz.com/videos/my_videos

A certificate of attendance can be downloaded at http://www.proz.com/profile/?show_mode=standard#trainings



Duration: 60 minutes.

Check what time the course is running in your local time here.

Each online session from the bundle can be purchased individually, but if you wish to participate in three sessions from the series you can purchase them at the special early bird price here: 85 USD 63 USD.

Training from the series:

January 24 Making a Super-Effective Cover Letter for a Translator

January 31 Five Keys to Effective Search of High-End Clients for a Translator

February 22 Working with Direct Clients: Adding Value to Translation Services

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Early payment is advised in order to secure participation and help reach the course minimum participation - unfortunately, courses may occasionally be cancelled or rescheduled, if the confirmed participation in advance is very low.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your ProZ.com profile.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Summary:Learn to make professional cover letters which will bring you more projects and new clients. You will receive step-by-step techniques which will improve your email marketing and communication with potential clients as soon as you return to the workplace.
Description
In one hour learn how to increase the effectiveness of your Email Marketing when searching for new clients and replying to job posts on ProZ.com. Today, in the age of digital job hunting, you have got only one chance to make first impression. So, learn how to make cover letters which will help you stand out from your competitors, present your skills in a professional manner, add personality to your application and as a result fantastically increase the number of replies to your applications from the potential customers.

Target audience
Freelancers starting in the translation industry
Experienced freelancers who want to expand their clients database
Outsources who want to get new end clients
Learning objectives
After this webinar you will:

- Have a clear understanding of how to communicate with your potential customers so that to get more new projects

- Know how to improve your Email Marketing

- Know how to get more positive responses from new clients

- Learn how to get fantastic results from submitting quotes on ProZ.com

- Learn how to show your expertise in the course of email communication and add personality to your application

- Know how to make the right first impression on the client so that they trust the translation job to you.
Program
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During the session we shall cover the following topics:

- Why does a cover letter remain so important for recruiters and hiring managers?
- Common mistakes which Translators make when sending their CVs and communicating with potential customers (real examples from my practice)
- Structure and tone of an effective cover letter
- Content of a cover letter (plus useful phrases and words)
- How to stand out from the crowd (linking your expertise to the company's needs and ways of adding personality to your application)
Registration and payment information (click to expand)
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To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

Note: if you have a credit to redeem please feel free to purchase this training with your credit by clicking on a "Purchase for $ (Use purchase credit)" button on your right as it is suggested on this screenshot. More information about training credits please find here.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Virtual platform system requirements
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For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Created by
Anastasia Kozhukhova    View feedback | View all courses
Bio: Anastasia Kozhukhova is certified English to Russian Legal, Marketing and Website Translator. Member of Union of the Translators of Russia, Member of Certified PRO Network and IAPTI (International Association of Professional Translators and Interpreters). By cooperating with high-end clients from various countries and working in partnership with Marketing Experts from Great Britain, she learns a lot about international Marketing and current business tendencies which she actively uses in her translation business. Moreover, Anastasia conducts her own business trainings and individual consultations for translators, helping them increase their income and become really appreciated professionals.

Анастасия Кожухова - дипломированный переводчик английского и немецкого языков. Работает с такими тематиками как юридический и маркетинговый перевод, а также перевод вебсайтов. Сотрудничает с прямыми отечественными и зарубежными заказчиками, а также с зарубежными бюро переводов. Работает в партнерстве с маркетологами из Великобритании. Является членом Союза переводчиков России, сертифицированным переводчиком ProZ.com (Certified PRO Network), а также членом ассоциации IAPTI (International Association of Professional Translators and Interpreters).

Анастасия углубленно изучает маркетинг и последние тенденции в продвижении бизнеса, активно применяет новые знания и навыки в поиске и сотрудничестве с заказчиками перевода, благодаря чему за полгода смогла увеличить свой доход от переводов в 11 раз. Кроме того, Анастасия проводит собственные тренинги и индивидуальные консультации по маркетингу, созданию сайтов и личному брендингу для переводчиков.
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