English to Chinese Bus/Financial Marketing / Market Research mobile advertising

“Traditional networks, as they are, are the ones that are really going to hurt here because they don’t have that first-party relationship with the consumer… That’s one of the key differentiators to bring to marketers,” says Albright, who previously founded Quattro Wireless, a mobile ad network that was acquired by Apple in 2010.
“This isn’t growth obviously in usership, because we knew consumers were accessing these platforms on mobile. It’s the {turnaround} in getting the advertisers to follow the users and get them more comfortable advertising on mobile platforms and through mobile media,” says Altimeter Group analyst Rebecca Lieb.