May 19, 2011 19:40
12 yrs ago
1 viewer *
German term

über das rein Geschäftliche hinaus bestimmt

German to English Bus/Financial Marketing / Market Research
Master's thesis on personalized contact with customers.

"Kunden sind nicht immer allein dann schon von einem Unternehmen überzeugt, wenn sie mit dessen Leistung zufrieden sind. Vielmehr bedarf es auch eines spezifischen Vertrauensverhältnisses, das die Kundentreue über das rein Geschäftliche hinaus bestimmt."

Proposed translations

+1
21 mins
Selected

which takes [customer loyalty] beyond business in the strictest sense (of the word)

It is not purely business: it is something more than that.
Note from asker:
Yes, perfect. I like it. Off it goes, delivered.
Peer comment(s):

agree Cilian O'Tuama : that's the idea alright IMO
2 days 5 hrs
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4 KudoZ points awarded for this answer. Comment: "I like it. Thanks!"
13 mins

which - in addition to purely commercial issues - plays a vital part in strengthening the bonds bet

---- the bonds between customer and supplier .
"them understand how to strengthen the customer relationship and achieve desired ..... Having considered the type of bonds between customers and suppliers, ... sense of reduced anxiety, faith in the trustworthiness of the provider, ..."
www.ipsos-mori.com/Assets/.../Customer Relationships Report...
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+2
13 mins

is not just about business

Or goes beyond purely business relationships, or anything along those lines.
Note from asker:
Thanks. I have:" [...] mutual trust which defines customer commitment beyond the mere business level." Does it sound ok to you?
or perhaps even 'which strengthens customer commitment beyond...
Peer comment(s):

agree D-E Translator
5 hrs
agree Cilian O'Tuama : that's the idea alright IMO
2 days 6 hrs
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53 mins

extends beyond the purely business interest

Another option
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2 hrs

which conditions customer loyalty beyond the purely commercial motivation

Merely trying to bring another set of words into the mix. Maybe we can think of "induce" or "define"? Or "incentives"? "The purely commercial" by itself would probably not be idiomatic (?)
Peer comment(s):

neutral Cilian O'Tuama : a bit of a mouthful?
2 days 3 hrs
Thanks. Quite, Stephen Gobin's is not much shorter; also cf. the explanation.
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-1
10 hrs

that keeps the customers coming/that decides how loyal customers will be(are)

my variation on the theme
Example sentence:

It's more a matter of personal trust, that lkeeps the customers coming.

It's more a maater of personal trust that decides how loyal the customers will be (are.

Peer comment(s):

disagree Cilian O'Tuama : You've ignored the actual question, "über das rein Geschäftliche hinaus".
1 day 20 hrs
I do believe it is inferred, but yes, not directly translated.
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+1
14 hrs

ensures (customer loyalty) over and above the purely business relationship

determines/promotes a level of trust which helps ensure/guarantee customer loyalty over and above the purely business relationship
Example sentence:

This helps promote a level of trust ensuring customer loyalty over and above the purely business relationship.

Peer comment(s):

agree Cilian O'Tuama : slight rephrase but that's the idea alright IMO
1 day 16 hrs
Thank you
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14 hrs

determines [...] beyond the purely commercial

"[...] which determines customer loyalty beyond the purely commercial"
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2 days 21 hrs

that the customer loyalty takes precedence over usual business relationship

yet another option.
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