May 19, 2011 19:40
13 yrs ago
1 viewer *
German term
über das rein Geschäftliche hinaus bestimmt
German to English
Bus/Financial
Marketing
Master's thesis on personalized contact with customers.
"Kunden sind nicht immer allein dann schon von einem Unternehmen überzeugt, wenn sie mit dessen Leistung zufrieden sind. Vielmehr bedarf es auch eines spezifischen Vertrauensverhältnisses, das die Kundentreue über das rein Geschäftliche hinaus bestimmt."
"Kunden sind nicht immer allein dann schon von einem Unternehmen überzeugt, wenn sie mit dessen Leistung zufrieden sind. Vielmehr bedarf es auch eines spezifischen Vertrauensverhältnisses, das die Kundentreue über das rein Geschäftliche hinaus bestimmt."
Proposed translations
(English)
Proposed translations
+1
21 mins
Selected
which takes [customer loyalty] beyond business in the strictest sense (of the word)
It is not purely business: it is something more than that.
Note from asker:
Yes, perfect. I like it. Off it goes, delivered. |
4 KudoZ points awarded for this answer.
Comment: "I like it. Thanks!"
13 mins
which - in addition to purely commercial issues - plays a vital part in strengthening the bonds bet
---- the bonds between customer and supplier .
"them understand how to strengthen the customer relationship and achieve desired ..... Having considered the type of bonds between customers and suppliers, ... sense of reduced anxiety, faith in the trustworthiness of the provider, ..."
www.ipsos-mori.com/Assets/.../Customer Relationships Report...
"them understand how to strengthen the customer relationship and achieve desired ..... Having considered the type of bonds between customers and suppliers, ... sense of reduced anxiety, faith in the trustworthiness of the provider, ..."
www.ipsos-mori.com/Assets/.../Customer Relationships Report...
+2
13 mins
is not just about business
Or goes beyond purely business relationships, or anything along those lines.
Note from asker:
Thanks. I have:" [...] mutual trust which defines customer commitment beyond the mere business level." Does it sound ok to you? |
or perhaps even 'which strengthens customer commitment beyond... |
Peer comment(s):
agree |
D-E Translator
5 hrs
|
agree |
Cilian O'Tuama
: that's the idea alright IMO
2 days 6 hrs
|
53 mins
extends beyond the purely business interest
Another option
2 hrs
which conditions customer loyalty beyond the purely commercial motivation
Merely trying to bring another set of words into the mix. Maybe we can think of "induce" or "define"? Or "incentives"? "The purely commercial" by itself would probably not be idiomatic (?)
Peer comment(s):
neutral |
Cilian O'Tuama
: a bit of a mouthful?
2 days 3 hrs
|
Thanks. Quite, Stephen Gobin's is not much shorter; also cf. the explanation.
|
-1
10 hrs
that keeps the customers coming/that decides how loyal customers will be(are)
my variation on the theme
Example sentence:
It's more a matter of personal trust, that lkeeps the customers coming.
It's more a maater of personal trust that decides how loyal the customers will be (are.
Peer comment(s):
disagree |
Cilian O'Tuama
: You've ignored the actual question, "über das rein Geschäftliche hinaus".
1 day 20 hrs
|
I do believe it is inferred, but yes, not directly translated.
|
+1
14 hrs
ensures (customer loyalty) over and above the purely business relationship
determines/promotes a level of trust which helps ensure/guarantee customer loyalty over and above the purely business relationship
Example sentence:
This helps promote a level of trust ensuring customer loyalty over and above the purely business relationship.
Peer comment(s):
agree |
Cilian O'Tuama
: slight rephrase but that's the idea alright IMO
1 day 16 hrs
|
Thank you
|
14 hrs
determines [...] beyond the purely commercial
"[...] which determines customer loyalty beyond the purely commercial"
2 days 21 hrs
that the customer loyalty takes precedence over usual business relationship
yet another option.
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