Glossary entry (derived from question below)
German term or phrase:
Textanschluss
English translation:
Display ad(vertising)
Added to glossary by
Hilary Davies Shelby
Jan 21, 2008 00:34
16 yrs ago
1 viewer *
German term
Textanschluss
German to English
Marketing
Advertising / Public Relations
placing adverts
This is from a contract concerning placing ads in a specialist journal.
Vorzugsplätze
Textanschluss 25% auf den Bruttopreis
Spezialplatzierung 10% auf den Bruttopreis
Not sure what it means by Textanschluss here - linked to the text in some way?
This is Swiss by the way.
Many thanks.
Vorzugsplätze
Textanschluss 25% auf den Bruttopreis
Spezialplatzierung 10% auf den Bruttopreis
Not sure what it means by Textanschluss here - linked to the text in some way?
This is Swiss by the way.
Many thanks.
Proposed translations
(English)
3 | Display advertising | Hilary Davies Shelby |
4 | in-text placement | Tilman Lichter |
2 | text alignment | Kcda |
Change log
Jan 22, 2008 23:13: Hilary Davies Shelby Created KOG entry
Jan 22, 2008 23:13: Hilary Davies Shelby changed "Edited KOG entry" from "<a href="/profile/62120">Hilary Davies Shelby's</a> old entry - "Textanschluss"" to ""Display advertising""
Proposed translations
24 mins
Selected
Display advertising
Hello! Here's some info (and an example)
http://www.rz-online.ch/werbung/zeitungswerbung/textanschlus...
http://www.rz-online.ch/werbung/zeitungswerbung/textanschlus...
and a definition in English:
http://en.wikipedia.org/wiki/Display_advertising
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Note added at 25 mins (2008-01-21 00:59:39 GMT)
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(You may want to use "display ad" here.
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Note added at 26 mins (2008-01-21 01:00:58 GMT)
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Also known as Run of Press (ROP) advertising: http://en.wikipedia.org/wiki/Run_of_Press
http://adwords.google.com/support/bin/answer.py?hl=en&answer...
http://www.rz-online.ch/werbung/zeitungswerbung/textanschlus...
http://www.rz-online.ch/werbung/zeitungswerbung/textanschlus...
and a definition in English:
http://en.wikipedia.org/wiki/Display_advertising
--------------------------------------------------
Note added at 25 mins (2008-01-21 00:59:39 GMT)
--------------------------------------------------
(You may want to use "display ad" here.
--------------------------------------------------
Note added at 26 mins (2008-01-21 01:00:58 GMT)
--------------------------------------------------
Also known as Run of Press (ROP) advertising: http://en.wikipedia.org/wiki/Run_of_Press
http://adwords.google.com/support/bin/answer.py?hl=en&answer...
4 KudoZ points awarded for this answer.
Comment: "Thanks very much Hilary - for the very prompt and extremley comprehensive answer!"
1 hr
in-text placement
I have seen this term used in print media.
9 hrs
text alignment
Just trying to figure out what it could be! maybe the alignment of the text within a given frame is charged separately?
Text alignment costs an additional 25%
Special placement costs an extra 10%
http://www.dict.cc/?s=anschluss
Text alignment costs an additional 25%
Special placement costs an extra 10%
http://www.dict.cc/?s=anschluss
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