Glossary entry

German term or phrase:

Textanschluss

English translation:

Display ad(vertising)

Added to glossary by Hilary Davies Shelby
Jan 21, 2008 00:34
16 yrs ago
1 viewer *
German term

Textanschluss

German to English Marketing Advertising / Public Relations placing adverts
This is from a contract concerning placing ads in a specialist journal.

Vorzugsplätze

Textanschluss 25% auf den Bruttopreis
Spezialplatzierung 10% auf den Bruttopreis

Not sure what it means by Textanschluss here - linked to the text in some way?

This is Swiss by the way.

Many thanks.
Change log

Jan 22, 2008 23:13: Hilary Davies Shelby Created KOG entry

Jan 22, 2008 23:13: Hilary Davies Shelby changed "Edited KOG entry" from "<a href="/profile/62120">Hilary Davies Shelby's</a> old entry - "Textanschluss"" to ""Display advertising""

Proposed translations

24 mins
Selected

Display advertising

Hello! Here's some info (and an example)

http://www.rz-online.ch/werbung/zeitungswerbung/textanschlus...
http://www.rz-online.ch/werbung/zeitungswerbung/textanschlus...

and a definition in English:
http://en.wikipedia.org/wiki/Display_advertising

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Note added at 25 mins (2008-01-21 00:59:39 GMT)
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(You may want to use "display ad" here.

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Note added at 26 mins (2008-01-21 01:00:58 GMT)
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Also known as Run of Press (ROP) advertising: http://en.wikipedia.org/wiki/Run_of_Press

http://adwords.google.com/support/bin/answer.py?hl=en&answer...
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4 KudoZ points awarded for this answer. Comment: "Thanks very much Hilary - for the very prompt and extremley comprehensive answer!"
1 hr

in-text placement

I have seen this term used in print media.
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9 hrs

text alignment

Just trying to figure out what it could be! maybe the alignment of the text within a given frame is charged separately?

Text alignment costs an additional 25%
Special placement costs an extra 10%

http://www.dict.cc/?s=anschluss
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