Jun 14, 2010 15:54
13 yrs ago
6 viewers *
Romanian term
Romania
Capital de imagine
Romanian to English
Bus/Financial
Business/Commerce (general)
este vorba de descrierea unei companii:
"sustinuta de un astfel de capital de imagine firma X ajunge la o cifra de afaceri..."
"sustinuta de un astfel de capital de imagine firma X ajunge la o cifra de afaceri..."
Proposed translations
(English)
| 4 +3 | image leverage |
mihaela.
|
| 5 +1 | image/brand capital |
Annamaria Amik
|
| 4 +1 | corporate image |
Nicoleta Negut
|
| 5 | Goodwill |
Sandra & Kenneth Grossman
|
Proposed translations
+3
1 hr
Selected
image leverage
Asta ar fi propunerea mea, in conditiile in care "leverage" este din ce in ce mai des folosit in sensul de avantaj, capitalizare; nu cu referire exclusiv la partea financiara.
leverage: To improve or enhance -> "It makes more sense to be able to leverage what we [public radio stations] do in a more effective way to our listeners"
http://dictionary.reference.com/browse/leverage
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Note added at 6 hrs (2010-06-14 22:25:34 GMT)
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Desigur, depinzand de contextul largit si de flexibilitatea in traducere, "brand leverage / leveraging" merge foarte bine:
Leveraging the Brand Created by Your Book
http://www.personalbrandingblog.com/leveraging-the-brand-cre...
What is Brand Leveraging?
A brand leveraging strategy uses the power of an existing brand name to support a company’s entry into a new, but related, product category.
http://www.extension.iastate.edu/agdm/wholefarm/html/c5-53.h...
Brand leverage
A brand can grow quickly if its owner builds on the foundation of performance, personality, and presence to create innovative strategies for expansion through focus or diversification.
http://www.mckinseyquarterly.com/Marketing/Branding/Brand_le...
leverage: To improve or enhance -> "It makes more sense to be able to leverage what we [public radio stations] do in a more effective way to our listeners"
http://dictionary.reference.com/browse/leverage
--------------------------------------------------
Note added at 6 hrs (2010-06-14 22:25:34 GMT)
--------------------------------------------------
Desigur, depinzand de contextul largit si de flexibilitatea in traducere, "brand leverage / leveraging" merge foarte bine:
Leveraging the Brand Created by Your Book
http://www.personalbrandingblog.com/leveraging-the-brand-cre...
What is Brand Leveraging?
A brand leveraging strategy uses the power of an existing brand name to support a company’s entry into a new, but related, product category.
http://www.extension.iastate.edu/agdm/wholefarm/html/c5-53.h...
Brand leverage
A brand can grow quickly if its owner builds on the foundation of performance, personality, and presence to create innovative strategies for expansion through focus or diversification.
http://www.mckinseyquarterly.com/Marketing/Branding/Brand_le...
4 KudoZ points awarded for this answer.
Comment: "Thank you!"
+1
24 mins
Annamaria Amik
Native in Romanian
Specializes in field
Magistra artis reddendi
Native in: Hungarian 
, Romanian
Works in: Romanian to English, Hungarian to English, English to Romanian, and 5 more.
Related KudoZ points
:
36
image/brand capital
To use and reinforce the image capital of the brand. Each brand has developed some kind of meaning in consumers' minds, and this meaning can be leveraged into other categories, although there is a difference from brand to brand in how well this can be done and how close or far the category lies from the existing products or services.
In: Sicco van Gelder: Global Brand Strategy 2003.
Poate fi si image assets, in functie de contextul exact.
Brand capital is the overall value of your brand. It is more than bricks and mortar. It is the value your brand has in the minds of your targeted audience/customers. It is more than dollars and sense. It is not a logo or an ad campaign. It’s a relationship you have built with your customer. Brand capital is about loyalty to your brand.
http://www.atme.org/pubs/archives/77_1898_11925.cfm
In: Sicco van Gelder: Global Brand Strategy 2003.
Poate fi si image assets, in functie de contextul exact.
Brand capital is the overall value of your brand. It is more than bricks and mortar. It is the value your brand has in the minds of your targeted audience/customers. It is more than dollars and sense. It is not a logo or an ad campaign. It’s a relationship you have built with your customer. Brand capital is about loyalty to your brand.
http://www.atme.org/pubs/archives/77_1898_11925.cfm
+1
25 mins
Nicoleta Negut
Native in Romanian
&
English
Specializes in field
In other words...
Native in: Romanian , English
Works in: Romanian to English, English to Romanian
corporate image
E o sugestie: Backed by its corporate image...
13 hrs
Sandra & Kenneth Grossman
Israel
Israel
Native in Romanian
&
English
Specializes in field
Israel
Quality, Reliability, Experience.
Native in: English , Romanian
Works in: French to English, Hebrew to English, Romanian to English, and 3 more.
Related KudoZ points
:
20
Goodwill
"Buna reputatie a unei companii, care poate fi calculata ca parte a activului unei companii, in mod separat de valoarea activelor tangibile, si integrata in valoarea de piata a acelei companii."
www.finance-online.ro/dictionar_g_2.html
goodwill: (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
http://wordnetweb.princeton.edu/perl/webwn?s=goodwill
www.finance-online.ro/dictionar_g_2.html
goodwill: (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
http://wordnetweb.princeton.edu/perl/webwn?s=goodwill
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