Glossary entry (derived from question below)
Japanese term or phrase:
指名買い
English translation:
brand specific purchases
Added to glossary by
David Gibney
May 8, 2015 15:47
9 yrs ago
2 viewers *
Japanese term
指名買い
Japanese to English
Marketing
Cosmetics, Beauty
Proposal for promotion of cosmetic contact lens
Is there a specific marketing terminology for 指名買い in English?
The original source is タレントを起用したイメージ戦略でターゲットに指名買いさせる, and it is about a cosmetic contact lens.
If there's no specific term, I'd appreciate it if anyone can help me and give me some suggestion how to explain the word.
Thank you!
The original source is タレントを起用したイメージ戦略でターゲットに指名買いさせる, and it is about a cosmetic contact lens.
If there's no specific term, I'd appreciate it if anyone can help me and give me some suggestion how to explain the word.
Thank you!
Proposed translations
(English)
| 3 | brand specific purchase |
David Gibney
|
| 3 +1 | Specified purchase |
Dr. M. S. Niranjan
|
Change log
May 15, 2015 17:07: David Gibney Created KOG entry
Proposed translations
12 hrs
David Gibney
Ireland
Ireland
Native in English
Works in field
Ireland
Professional, punctual translations
Native in: English 
Works in: Japanese to English, English to Japanese
Related KudoZ points
:
10
Selected
brand specific purchase
Nothing came immediately to mind in terms of marketing jargon so I think it would depend on the wording. Something like "brand specific purchase request", "request a specific brand", "indicate the preferred option".
For the overall sentence I'd go with something like; "an image strategy that uses celebrities to generate brand-specific purchases." (target/brand)
Search for specifying the brand and 指名買い in the links below:
http://www.bayer.jp/english/harmony/backnumber/2001_12_1.htm...
http://www.bayer.jp/harmony/pdf/0112_01_18_21.pdf
For the overall sentence I'd go with something like; "an image strategy that uses celebrities to generate brand-specific purchases." (target/brand)
Search for specifying the brand and 指名買い in the links below:
http://www.bayer.jp/english/harmony/backnumber/2001_12_1.htm...
http://www.bayer.jp/harmony/pdf/0112_01_18_21.pdf
4 KudoZ points awarded for this answer.
Comment: "I'm sorry for the delay in my reply. I didn't get notifications so I didn't know someone responded to my questions :( I appreciate your suggestion! "
+1
1 hr
Dr. M. S. Niranjan
India
India
Native in Japanese
&
English
India
Expert Japanese Technical Translation
Native in: English 
, Japanese
Works in: Japanese to English
Specified purchase
it is a long time since I was involved with marketing analysis, but this is just a suggestion that comes to my mind. Please search for a similar term which is being used in the marketing management books, it this one does not suit you.
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Note added at 1 hr (2015-05-08 16:55:32 GMT)
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May be, 'designated purchase' as well.
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Note added at 1 hr (2015-05-08 16:55:32 GMT)
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May be, 'designated purchase' as well.
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