Glossary entry (derived from question below)
German term or phrase:
Etat ins Haus geholt
English translation:
won the account
German term
United States
Native German and native English
Native in: German 
, English
Works in: German to English, English
Etat ins Haus geholt
XXX verantwortet ab sofort als Leadagentur kreativ und strategisch die Weiterentwicklung der Marke von YYY.
In einem mehrstufigen Pitch hat sich XXX durchgesetzt und den YYY-Etat ins Haus geholt.
| 4 +6 | won the account |
Yorkshireman
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| 3 +4 | picked up the advertising account |
Michael Martin, MA
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| 3 | secured the (designated) monies |
Bernhard Sulzer
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Dec 11, 2013 08:13: Steffen Walter changed "Field" from "Other" to "Bus/Financial"
Dec 11, 2013 15:12: philgoddard changed "Level" from "Non-PRO" to "PRO"
PRO (3): BrigitteHilgner, Steffen Walter, philgoddard
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Proposed translations
won the account
See reference website for "Account wins"
e.g. "The agency won the natural search strategy account in a "competitive, multi-agency pitch", but the number of agencies involved has not been released."
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Note added at 12 hrs (2013-12-11 15:40:39 GMT)
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Some people also say "landed" (in the angling sense) for winning an account after a long battle (reeling in and landing a fish - bin there, dunnit - it can take an hour or so with a big pike or when sea-angling from a boat)
This same approach won the $300 million account for (brand X). It also won the $190 million (Brand Y) account.
agency has won the content creation account for XXX
| agree |
Helen Shiner
: Yes, I would go with this as being slightly more formal than other options suggested.
2 mins
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THX Helen
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| agree |
writeaway
41 mins
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Merci
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| neutral |
Michael Martin, MA
: Not wrong, of course. But despite Helen's preferences, the German requires an informal register.
1 hr
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| agree |
Lancashireman
: I think the agency may have put some effort into this rather than just graciously agreeing to administer it after nobody else showed any interest.
2 hrs
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| agree |
philgoddard
4 hrs
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| agree |
gangels (X)
: or: xxx succeeded in capturing the account
6 hrs
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| agree |
Eleanore Strauss
: As this is an announcement by the "client", won or even better, 'has been awarded' are appropriate. Having worked in this world for many years I know that landed or picked up would be terms used by the winning (triumphant) agency.
13 hrs
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United States
Creativity wins in the long run
Native in: German (Variant: Germany) , English (Variant: US)
Works in: German to English
picked up the advertising account
"Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley."
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Note added at 23 hrs (2013-12-12 03:24:11 GMT)
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In my opinion, “picked up” can be used by winning agency and awarding company alike:
“The Pikes Peak Buckeyes fashion gallery is back in service. The Lakewood EmbroidMe franchise has picked up our account and will be able to provide all your Pikes Peak Buckeye needs.”
http://www.pikespeakbuckeyes.org/Gear.html
| agree |
BrigitteHilgner
35 mins
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Thanks, Brigitte.
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| agree |
Edith Kelly
57 mins
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Thank you, Edith
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| agree |
Steffen Walter
1 hr
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Dank Dir, Steffen.
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| agree |
Thomas Pfann
: Yes, in this case "Etat" = account
2 hrs
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Thanks, Thomas.
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| neutral |
Eleanore Strauss
: I generally agree with you Michael, but this would tend not to be wording used by the awarding company, but rather the winning agency.
17 hrs
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I respect your opinion, Elli, but I am not entirely convinced..
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United States
High quality at a reasonable price
Native in: German
Works in: English to German, German to English, German, and 1 more.
secured the (designated) monies
alternative: designated funds
meaning:
secured the money allocated/designated by YYY for strategic brand development
"brought home the contract" would be a more reasonable way to say it IMO
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Note added at 26 mins (2013-12-11 03:53:47 GMT)
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http://de.thefreedictionary.com/Etat
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Note added at 1 day1 hr (2013-12-12 04:31:36 GMT)
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since I did suggest "contract" - which is fine -just google it : won the contract is certainly an option (more formal)
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Note added at 1 day1 hr (2013-12-12 04:49:12 GMT)
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just to illustrate that "Etat" is not always just "account" but "budget/designated funds/monies being awarded or - as in your example, - secured/won etc."
So, as always, context is key.
http://tinyurl.com/nwqwhzx
Samsung entscheidet sich für Weber Shandwick Samsung Electronics Deutschland hat nach einem mehrstufigen Pitch seinen gesamten PR-Etat an Weber Shandwick Deutschland vergeben.
| neutral |
Edith Kelly
: not sure here, I'd go with Michael's answer, got the contract
3 hrs
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yes, you would say that but that's not exactly what it says in German, nevertheless I suggested "brought home the contract" myself.
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| neutral |
Eleanore Strauss
: Bernard, unfortunately this has very little to do with money per se. It's about an ad agency winning (being awarded) an account, aka client. No offense intended. Account is definitely an option.
23 hrs
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well, it does have to do with money. That it's not money per se, is clear anyhow. I know what it means ... did you read on when you looked at my entry? "account" is an option, it's not the only one and the German phrase is "informal" / none taken :)
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Discussion