Glossary entry

English term or phrase:

Users are increasingly choosing this over our core quality.

Spanish translation:

los usuarios eligen esta cada vez más sobre/antes que nuestra calidad esencial/fundamental/central

Added to glossary by Neil Ashby
Oct 3, 2015 08:00
8 yrs ago
2 viewers *
English term

Users are increasingly choosing this over our core quality.

English to Spanish Other Other Marketing
Contexto: Users are increasingly choosing this over our core quality. And if we look at
how that choice is being reflected in what consumers tell us, today consumers are increasingly choosing our products over competitor products for their most important searches.

Normalmente, "choose sth over sth" significa "elegir una cosa frente a otra". Sin embargo, aquí no parece tener ese significado y no soy capaz de dar con el sentido de la frase. ¡Muchas gracias de antemano por vuestra ayuda!
Change log

Oct 12, 2015 10:20: Neil Ashby Created KOG entry

Discussion

Kirsten Larsen (X) Oct 3, 2015:
Concuerdo con Bea.
A ser posible, lo ideal en este caso sería consultar al cliente.
Kirsten Larsen (X) Oct 3, 2015:
¿No habrá una mala redacción aquí? A mi modo de ver, no tiene sentido decir que "eligen nuestro nuevo buscador FRENTE A o EN VEZ DE nuestra calidad.."
ana_alex (asker) Oct 3, 2015:
Incluyo el contexto anterior:

The question is, how can we enable you to do far more with doing far less.
And that's where we want to play as we go forward with our new search engine.

Now, as we look at the journey we've made over the last six years, it's been quite incredible.

Users are increasingly choosing our new search engine over our core quality. And if we look at how that choice is being reflected in what consumers tell us,
today consumers are increasingly choosing our prodcut over competitor products for their most important searches.
Neil Ashby Oct 3, 2015:
Here, here Decuerdo con Bea
Hola Ana: el contexto anterior a este párrafo sería de mucha ayuda.

Proposed translations

1 hr
Selected

los usuarios eligen esta cada vez más sobre/antes que nuestra calidad esencial/fundamental/central

I think the meaning here is normal connotation which you suggest ""elegir una cosa frente a otra".

Without knowing what "this" (choosing "this" over our...) refers to in the source it is difficult to be sure.
HTH.
Note from asker:
Thank you very much for your help, Neil. In this context, "this" is referring to "our new search engine". So this could be interpreted as "Users are increasingly choosing our new search engine over our core quality". As per context, "Los usuarios eligen cada vez más nuestro último motor de búsqueda por nuestra calidad" would make more sense than "prefieren nuestro nuevo motor de búsqueda antes que nuestra calidad". However, I'm not sure if this approach is right.
Peer comment(s):

neutral Kirsten Larsen (X) : ¿has cogido el virus de las respuestas múltiples? :-))
35 mins
Nope, it's one answer. Just synonyms. ?¬() I can show you some multiple answers; lists of hugely varying suggestions in "one answer", which, according to one moderator, is perfectly fine. Yep! Believe it or not you can write multisuggestions in 1 ans.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Muchas gracias, Neil."
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