English to Spanish Marketing Media / Multimedia attentive impressions

Me encuentro con este término en una lista, sin más contexto, pero dejo algunos ejemplos de uso que encontré en sitios web:

* Online video ads tend to produce more attentive impressions

* Advertisers love the idea of having a visitor’s undivided attention, particularly when their regular banners are competing on the page with several other placements and all manner of content.
“They’re a high-attention unit in a world where we’re trying to increase the viewability of the ads,” said Brian Monahan, managing partner at MagnaGlobal. But Monahan added that publishers really don’t need to have a welcome ad. “You can do similarly attentive impressions if you do things like one rising star unit per page or embrace new design layouts inspired by tablet pagination.”