Mar 22, 2020 21:04
4 yrs ago
10 viewers *
English term

dayparting

GBK English to Slovak Marketing Marketing / Market Research
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.
Example sentences:
For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. (Disruptive Advertising)
While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. (PPC Hero)
Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. (AdRoll)
Change log

Jan 24, 2020 18:41: changed "Kudoz queue" from "In queue" to "Public"

Feb 14, 2020 00:55: changed "Stage" from "Preparation" to "Submission"

Feb 17, 2020 01:54: changed "Stage" from "Submission" to "Selection"

Mar 3, 2020 18:51: Ezequiel Flores

Mar 15, 2020 01:58:

Mar 22, 2020 21:04: changed "Stage" from "Preparation" to "Submission"

Mar 27, 2020 02:03: changed "Stage" from "Submission" to "Selection"

May 21, 2020 21:55:

Proposed translations

+1

dayparting - optimálne načasovanie reklamy

Definition from mormys.com:
I would leave the term in English and add a descriptive definition:<br />1. optimálne načasovanie reklamy<br />2. cielený marketing na určitú hodinu
Example sentences:
Dayparting: Táto funkcia, ktorú cítime, je obrovský prínos a robí sa niekto nad tým, čo sa deje s ľuďmi v spoločnosti Yahoo a Semalt a prečo ich už dávno neposkytli. Táto funkcia vám umožňuje zobrazovať vaše reklamy iba v konkrétnych dňoch v týždni, konkrétnych časoch dňa alebo v kombinácii každého z nich. (anna-ostrowska.com)
Peer comment(s):

agree Martina Prokopova (X)
3 days 13 hrs
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