Glossary entry

English term or phrase:

astroturfing

Slovak translation:

astroturfing

Sep 23, 2009 17:57
14 yrs ago
1 viewer *
English term

astroturfing

GBK English to Slovak Social Sciences Government / Politics
Definition from Mousetrap Media Ltd:
A term used to describe fake grassroots support on websites and in blog comments. A method most usually employed by the public relations and advertising industry and political groups.
Example sentences:
Remember, when the grassroots are being led by the elite it's not "astroturfing": it's community organizing. (The Jawa Report)
What companies rarely realize, however, is that astroturfing is a myth, one which I've never heard of working to do anything except unravel companies’ reputations. (Ryan Block)
While the term astroturfing goes back to the mid-1980s, the practice began many more years ago. (Guardian News and Media Limited)
Proposed translations (Slovak)
3 +2 astroturfing
Change log

Sep 23, 2009 17:22: changed "Kudoz queue" from "In queue" to "Public"

Sep 23, 2009 17:57: changed "Stage" from "Preparation" to "Submission"

Sep 26, 2009 19:01: changed "Stage" from "Submission" to "Selection"

Sep 27, 2009 17:54: changed "Stage" from "Selection" to "Completion"

Proposed translations

+2
26 mins
Selected

astroturfing

Definition from BlogSME:
Astroturfing (snaha o vyvolanie dojmu, že ide o spontánne správanie) sa využíva všade tam, kde je šanca ovplyvňovať vďaka emóciám. Či sa organizácia snaží stať najväčším predajcom mp3 prehrávačov, alebo získať politickú podporu, bude tu vždy snaha o nachádzanie novej formy komunikácie pre dosiahnutie týchto cieľov.
Example sentences:
Astroturfing, ako sa takéto praktiky nazývajú, ťaží z anonymity webu, a nebol výnimkou ani na Slovensku. (etrend.sk)
Peer comment(s):

agree Andrea Dvorská
3 days 39 mins
agree Kristina Karabova
3 days 22 hrs
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4 KudoZ points awarded for this answer.
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