English to Russian Marketing Marketing

Доброго времени суток.

The way my daughter smiles with wonder when Ariel turns into a human and gets to marry Prince Eric is the exact adult equivalent I feel when I hear a well-told founder story. Like, dreams do come true! Princesses can defeat the odds! It might sound as crazy as transforming from a mermaid to a human or a puppet to a real boy, but it is possible.
The founder story blurs together with my own story, and I become a brand loyalist as a result.

Done right, the founder story does this. It taps into the ***desires that stir at the core of every human***. No matter where the founder currently is on her or his quest for entrepreneurial success, the story of the early days often reads like a fairy tale. Which is exactly why you should tell it and never stop.

Спасибо.