Dec 25, 2020 01:01
3 yrs ago
24 viewers *
English term
run of press (ROP)
GBK
English to Italian
Marketing
Advertising / Public Relations
Definition from
Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.
Example sentences:
The main benefit of ROP ads is they can cost quite a bit less than other print ads. (mediaspace solutions)
But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. (themediaonline)
Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. (Industry Surveys Publishing & Adv.)
Change log
Dec 3, 2020 16:33: changed "Kudoz queue" from "In queue" to "Public"
Dec 25, 2020 01:01: changed "Stage" from "Preparation" to "Submission"
Dec 28, 2020 02:58: changed "Stage" from "Submission" to "Selection"
Jan 4, 2021 01:56:
Jan 24, 2021 01:55:
Feb 23, 2021 01:56: