Glossary entry

Portuguese term or phrase:

grafismo

English translation:

graphic/graphics

Added to glossary by ndengue
May 18, 2023 14:15
12 mos ago
24 viewers *
Portuguese term

grafismo

Portuguese to English Marketing Marketing / Market Research
This is a Brand Book, a document that brings all the basic standardization information and guidelines that must be used in the branding of a corporate entity.

5. IDENTIDADE VISUAL

LOGOTIPO - VERSÕES - VERSÃO REDUZIDA

A versão reduzida do nosso logotipo consiste apenas no símbolo. Essa aplicação é indicada apenas em casos pontuais onde não for possível aplicar o logotipo completo por restrição de tamanho.

Este elemento também pode ser usado como grafismo nos pontos de contato, porém esse uso será regrado em capítulo específico.

8. GRAFISMOS

Nossos grafismos são amplos e permitem diversas formas de expressar a nossa marca.
Eles são divididos em elementos únicos e padronagens, e a seguir você entende a fundo como utilizá-los em nossa comunicação.

Discussion

Nick Taylor May 18, 2023:
@Mark The word “graphics” fits the above pattern. It can be used in the singular to refer to the field of graphic art or the process of making graphics:
Sooo apparently you CAN say graphics can function as a singular

Proposed translations

+4
17 mins
Selected

graphic

In general terms, the word “graphic” refers to any visual representation of data and includes a variety of forms including drawings, photographs, line art, graphs, diagrams, numbers, symbols, geometric designs, maps, and engineering drawings.

https://www.labelplanet.co.uk/glossary/graphics/#:~:text=In ...

Graphics (from Ancient Greek γραφικός (graphikós) 'pertaining to drawing, painting, writing, etc.') are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics.

Examples are photographs, drawings, line art, mathematical graphs, line graphs, charts, diagrams, typography, numbers, symbols, geometric designs, maps, engineering drawings, or other images. Graphics often combine text, illustration, and color. Graphic design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flyer, poster, web site, or book without any other element. The objective can be clarity or effective communication, association with other cultural elements, or merely the creation of a distinctive style.

https://en.wikipedia.org/wiki/Graphics
Peer comment(s):

agree Nick Taylor : I'd be inclined to say "graphics"
9 mins
So was I, but what is the singular form? You cannot say a graphics.
agree Ana Vozone : Graphics perhaps...
18 mins
See my reply to Nick.
agree philgoddard
43 mins
Thank you
agree Lara Barnett : Graphics in the plural, which is a generic word and used widely in marketing/branding and in all areas of work.
17 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank You "
+3
11 mins

graphism

Peer comment(s):

agree Bett : yes
9 mins
thanks
agree Laureano Brito : Nevertheless, the original text should refer to a number of grafismos, thus: Nosso estoque, ou, nosso depósito de grafIsmos é amplo
1 hr
obrigado
agree Mario Freitas :
5 hrs
obrigado (esta é uma winner, mas neste site tudo pode acontecer ...)
neutral Lara Barnett : This seems to be more of an academic or sociological/historical way to talk about this as an art form, which is not the type of discussion taking place in the source text.
17 hrs
thanks
Something went wrong...
+1
19 mins

Graphic elements

I think this may sound more natural and easily recognizable and relatable by readers. I noticed it also ranked very well on google searches.

Examples:

Our graphic elements. Our brand has a number of graphic tools that create a unique look and make us distinct from our peers and instantly recognizable.

These elements must be used correctly and consistently. For more direction on how to use our graphic elements, complete brand training.

Part of being Boundless means breaking through constraints and we've taken that approach in the use of our graphic elements. We've unleashed our brand, ...

Peer comment(s):

agree Enzo Carvalho
22 hrs
Obrigada!
Something went wrong...
38 mins

bullet point / visual image

I think in the first reference, where the image is small, it refers to a bullet point in the contract, but in the other reference, it is larger and would therefore be a visual image
Something went wrong...
38 mins

visuals

Also widely used.

https://www.google.com/search?q="our visuals" "marketing"&oq...

When it comes to marketing, this means that content created with visuals is naturally is more engaging and interesting for users. Tweets with images, for example, receive up to 5x times the engagement of those without. Articles with visuals receive 94 percent more views.

What are 3 types of visuals?
Types of Visuals
Symbols.
Maps.
Graphs and tables.
Diagrams.
Illustrations.
Photos.




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Note added at 1 hr (2023-05-18 15:17:44 GMT)
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https://www.google.com/search?q="our company visuals"&oq="ou...

In the coming months, Horrocks will update our marketing materials and all our company visuals with this new logo.

Briefly said, just like rainbow colors stand for the values behind Pride movement, our company visuals are presentations of our values.

We're simply evolving our company visuals to better-match the ever-evolving core of our brand.
Example sentence:

This is because visuals are an essential part of branding and storytelling and can be used to significantly affect marketing campaigns.

Our visuals are helping to launch marketing campaign for container homes manufacturer .

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