AllegroTrans Jun 13, 2022:

Which surely means that "l'expérience" has to feature in the translation. I think the Asker's own suggestion comes close.

Daryo Jun 13, 2022:

A not so little detail ...
"Our signature Bra Fit Experience ... "

The capitals add a new twist: it's not some general concept, as would be first impression with what was available so far, it's the name they put on some sales methods specific to this company.

"Marketing BS" is not only aimed at customers, there is also "internal" marketing aimed at own staff.

They "invented" some new selling technique and "sell" it to their own staff by giving it a fancy name "Bra Fit Experience" - supposed to be "the signature" of the shopping experience for customers.

BTW, taking the trouble to spend few seconds to first get rid of ALL CAPS before posting the question would have shown this important element of context (bra fit experience vs Bra Fit Experience) immediately.

Aurélie STEPHAN (asker) Jun 12, 2022:

Le terme est utilisé dans la cadre d'une formation de vendeurs :

Our signature Bra Fit Experience can be delivered
completely contactless on the sales floor through
our Guided Self-Measurement and/or Verbal Bra Fit
Experiences.

Daryo Jun 12, 2022:

It's not very clear about what "experience" this is about.

The "experience" in the shop - trying to find the right fit, of the "experience" after the sale?

When you have the whole document, it must be rather obvious.

If Asker's first attempt is "l'importance de l'expérience essayage du soutien-gorge" it's probably about "experience" in the shop, as you would expect.