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complexe isolant
mandataire de la maîtrise d'oeuvre
Jun 6, 2022 16:50
1 yr ago
59 viewers *
French term

Le savoir-faire artisanal au service de l’industrie

French to English Marketing Advertising / Public Relations Slogan/Tech/Engineering -
I need help from a native speaker with this heading of a brochure:

Le savoir-faire artisanal au service de l’industrie

L’entreprise XXX, fondée
en 1982, (...), est
spécialisée dans le formage de
feuille métallique.
Sous-traitant référent en pliage
de tôles, roulage de tôles et
cônes, nous mettons notre ex-
périence et notre savoir-faire
artisanal au service de clients
variés, issus de l’industrie aéro-
nautique, nucléaire, chimique,
pharmaceutique, agro-alimen-
taire, mais aussi , pour des de-
mandes de pièces spécifiques,
dans les domaines de l’architecture, du design et de l’art
Proposed translations (English)
4 +4 The know-how of craftsmen in the service of industry.
4 +4 Industrial craftsmanship
3 +5 Putting traditional skills to work for industry
3 +3 cottage-industry craftsmanship harnessed to wider industry
4 +2 Craft expertise being used in manufacturing
4 craft know-how at the disposal of the industrial sector
4 Artisanal Knowledge in the Industrial Sector
4 -1 our technical skills/know-how/knowledge/expertise that serves
3 Crafts know-how supporting industry
Change log

Jun 6, 2022 17:36: writeaway changed "Field" from "Tech/Engineering" to "Marketing" , "Field (write-in)" from "Slogan" to "Slogan/Tech/Engineering - "

Discussion

Andrea Teltemann (asker) Jun 8, 2022:
Thank you Thanks to all of you for your helpful answers. Some answers did not quite reflect the idea behind the French source. I purposely had selected "Tech/Engineering" as the main field (not "slogan"). I might have added more information on the craft business to let you know that "cottage" or "traditional" does not fit here.
BTW: No problem with "craftsmen" - women ought to know that they are included.
Emmanuella Jun 6, 2022:
https://www.wordreference.com/definition/industry
philgoddard Jun 6, 2022:
Artisanal means that (a) they're a relatively small company and (b) they have specialist expertise. We've had this term many times before, but I'm not sure the previous answers fit here.

Proposed translations

+4
48 mins
Selected

The know-how of craftsmen in the service of industry.

Answering the question as posed - i.e., the header (title) of the brochure.
Peer comment(s):
disagree Barbara Cochran, MFA : "Craftsmen" is not only an anachronistic (given the context), but also a sexist term. And I already offered "know-how" as a possible translation anyway./Well as much as I hate to (ha, ha, not really), I have to agree wholeheartedly with goddard this time.
3 mins
Until such time as ‘craftswoman/craftswomen’, ‘craftsperson’ and/or ‘craftsindividual’ have found their way into the OED or Webster’s, I will continue to assert that ‘craftsman’ is perfectly acceptable in modern-day English.
disagree philgoddard : You can't say things like this in 2022. // http://www.merriam-webster.com/dictionary/craftsperson
6 mins
Yes I can! And even when ‘craftswoman/craftswomen’, ‘craftsperson’ and/or ‘craftsindividual’ have found their way into the OED or Webster’s, I will continue to assert that ‘craftsman’ is perfectly acceptable in modern-day English.
agree Rachel Fell
3 hrs
agree Carol Gullidge : I have absolutely no problem with craftsman/craftsmanship, etc. After all, haven’t ACTRESSES all voted to become ACTORS?!
13 hrs
agree writeaway : This doesn't deserve a disagree. The term still works
15 hrs
agree abe(L)solano
17 hrs
agree Anastasia Kalantzi
1 day 2 hrs
agree Jennifer White : IMO "craftsmen" is fine. I cannot subscribe to this "woke" terminology which has become ridiculous./"If I see discrimination where there is none, the root of the problem is myself and not the language". Quote.
1 day 16 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you!"
-1
10 mins

our technical skills/know-how/knowledge/expertise that serves

...enables us to serve various kinds of clients.

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Note added at 11 mins (2022-06-06 17:01:39 GMT)
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https://www.linguee.com/french-english/translation/le savoir...

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Note added at 12 mins (2022-06-06 17:02:32 GMT)
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or "that allows us to serve..."

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Note added at 14 mins (2022-06-06 17:04:28 GMT)
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or "that serves the needs of various clients"

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Note added at 19 mins (2022-06-06 17:09:21 GMT)
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and I think I would say "specialized knowledge", instead of just "knowledge", if you were to decide to go that route

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Note added at 1 hr (2022-06-06 18:31:10 GMT)
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If you want, you can just drop the "that serves", and then what comes before could serve as a good and accurately translated heading.
Peer comment(s):
neutral philgoddard : You've translated the wrong bit. // The question is "Le savoir-faire artisanal au service de l’industrie".
15 mins
disagree Jennifer Levey : Asker clearly states she wants help with 'this heading of a brochure'. Most of your answer addresses other parts of her ST.
36 mins
Bogus disagree. I quite clearly offered that, among with all the other insightful comments I made to help her.
Something went wrong...
2 hrs

Crafts know-how supporting industry

Example sentence:

ontracts or alliances are more likely to be found when the organizational know - how supporting a new or an existing formula is particularly complex

The Europe-wide events aim to support knowledge-sharing in the field of heritage, increasing the value of arts and crafts' know-how

Something went wrong...
+3
2 hrs

cottage-industry craftsmanship harnessed to wider industry

As a women's libber, I doubt 'craftswomanship' or 'crafty personship' works well in the context.

Cottage industry as a translation for artisanat goes way back to the EEC / EU FRE/ENG glossary and - courtesy of ProZ regulars - may seem redundant as prefixing craftsmanship, but seems to flow seamlessly into the wider-industry metaphor. Many industries, including the factory I used to export clerk at on the Thames and not only I& T home workers, started out as cottage industries
Example sentence:

IATE: fr savoir-faire artisanal Consilium en craftsmanship

IATE: en cottage industry product Consilium fr produit artisanal Consilium produit de l'artisanat

Reference:

http://iate.europa.eu/search/result/1654541953389/1

http://ludwig.guru/s/wider+industry

Peer comment(s):
agree Daryo : that sounds more like a marketing spiel
49 mins
neutral Jennifer Levey : Watch out - there's folk here who will be demanding that you can't say 'craftsmanship' - ought to be 'craftsindividualship', perhaps??
1 hr
neutral Conor McAuley : Redundant: "cottage industry" and "wider; I like harnessed but it's slightly too flowery maybe. Also "cottage craft" means really small-scale operations and that's not the case here, it's a bit like saying "tiny little". / Interesting comment by Jennifer!
4 hrs
neutral philgoddard : I agree that "craftsmanship" is much less jarring than referring to people of both genders as "craftsmen". I think Jennifer's point is a bit silly - language must move with the times.
6 hrs
agree Anastasia Kalantzi
11 hrs
agree Jennifer White : Quote "If I see discrimination where there is none, the root of the problem is myself and not the language."
1 day 15 hrs
Something went wrong...
3 hrs

craft know-how at the disposal of the industrial sector

The first industrial workers in Europe were overwhelmingly craftsmen
Something went wrong...
+4
4 hrs
French term (edited): Le savoir-faire artisanal au service de l’industrie

Industrial craftsmanship

I really don't think it amounts to anything more than this when you boil it down in English. Call a spade a spade, I say!

https://www.google.com/search?q="Industrial craftsmanship"&c...


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Note added at 4 hrs (2022-06-06 21:30:22 GMT)
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Actually, I think I prefer "Craftsmanship on an industrial scale" - good ring to it as a title.
Reference:

https://www.google.com/search?q=%22Industrial+craftsmanship%22&client=firefox-b-d&biw=1536&bih=703&ei=nm6eYvjDMYiwa_uNjfAP&ved=0ahUKEwj4irvb

Peer comment(s):
agree philgoddard : Both good suggestions.
18 mins
Cheers, Phil!
neutral Jennifer Levey : You second option doesn't sit well with the subsequent description, where it is clear that company XXX is a sub-contractor. Oh - and 'craftsMANship' is also open to criticism.
37 mins
Thank you!
agree Lara Barnett
1 hr
Thank you!
disagree Conor McAuley : There's no avoiding it: your first answer is actually a contradiction in terms: "craft" is small-scale production, and "industrial" is large scale, and in your second "au service de l’industrie" not translated to fit the context. Term has nice ring to it.
2 hrs
Thank you! Conor, one thing: industrial baguettes and croissants in France!
agree Sarah Bessioud : Craftsmanship on an industrial scale - good solution!
10 hrs
Thank you!
agree Claire Bick : Agreed, not too "flowery" straight to the point.
15 hrs
Thank you!
agree Anastasia Kalantzi
22 hrs
Thank you!
Something went wrong...
+2
43 mins

Craft expertise being used in manufacturing

Craft is more used in the UK and artisinal in the US (I think I might have heard the latter quite a bit on The Food Channel).

"industrie" is a false friend or faux ami to a greater or lesser extent, translates more often as manufacturing.

My last point is that this text is a header to a section, so it needs to be written a bit like it's a headline.

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Note added at 48 mins (2022-06-06 17:38:38 GMT)
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US - artisinal or artisan

Best American artisan food and drink to buy online - Lovefoodhttps://www.lovefood.com › galleries › best-american-a...
Mar 3, 2021 — These American craft creations ship all over the US (and in some cases, internationally), allowing food-lovers to enjoy them while sticking ...

America's Best Food Artisans - Food & Wine Magazinehttps://www.foodandwine.com › Lifestyle
Jun 16, 2016 — America's Best Food Artisans ; 1 · Dram Apothecary. Shae Whitney. Credit: Photo © Brady Becker ; 2 · Salty Tart Bakery. Focaccia with Roasted Squash.


UK - craft

CRAFT BEER AND FOOD LTD overview - Companies Househttps://find-and-update.company-information.service.gov.uk › ...
CRAFT BEER AND FOOD LTD - Free company information from Companies House including ... address: The Paxton 255 Gipsy Road, Norwood, London, England, SE27 9QY.
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London Craft Beer Festivalhttps://londoncraftbeerfestival.co.uk
12th — 13th August 2022. Tobacco Dock, London.

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Note added at 1 hr (2022-06-06 18:05:11 GMT)
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"au service de" - simply means "provided to". No need to overthink it.

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Note added at 1 hr (2022-06-06 18:07:37 GMT)
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So, in full, "provided to the manufacturing sector".


(Thanks Barbara, for "keeping me honest", for pushing me.)

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Note added at 6 hrs (2022-06-06 23:14:21 GMT)
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Gordon Ramsay, whose English is getting Americanised said on a TV programme tonight, "artisinal food producers".
Peer comment(s):
neutral Barbara Cochran, MFA : Your references refer to "food", not the kind of expertise that is expressed in the asker's context./Also, "being used" is a clumsy construction in English. Stating that a woman's comments couldn't be serious is also sexist. And I used to teach English.
12 mins
That's your argument, in all seriousness? / "being used" is as standard and as commonplace English as you can get, at least on this side of the pond. / So criticising a woman is sexist, duly noted.
neutral philgoddard : I agree about "industrie", but I do think that "being used in" sounds slightly awkward in this context. It's a headline, and it needs to be punchy.
21 mins
Serving for "au service de" is just a cop-out, so why not simplify. The word "driving'" appears in the glossary here, but that word is too strong. Reading the context again, I would just say "provided to". We're not re-inventing the wheel here, folks.
agree liz askew
1 hr
Thanks very much Liz, I appreciate it and it matters.
agree Samuël Buysschaert
16 hrs
Thanks Samuël!
Something went wrong...
+5
9 hrs

Putting traditional skills to work for industry

I often translate "savoir-faire artisanal" as "traditional skills", which is a slightly broader interpretation of the term.
Peer comment(s):
agree Carol Gullidge : This says it all, imo!
4 hrs
Thank you very much, Carol :-)
agree Conor McAuley : I like it!
6 hrs
Thank you, Conor :-)
agree Samuël Buysschaert
8 hrs
Thanks, Samuël :-)
agree abe(L)solano
8 hrs
Thanks abe(L)solano! :-)
agree Anastasia Kalantzi
17 hrs
Thanks, Anastasia :-)
Something went wrong...
19 hrs

Artisanal Knowledge in the Industrial Sector

Flows well in English (UK) and is faithful to the source
Something went wrong...
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