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“We don’t see color— only people.”
“It’s a natural tendency, proven time and again in research:
When you see a new person, one of the first things you notice is his or her race.
In business life, however, we typically pretend we don’t notice—a behavior that’s called ‘color blindness’—because we want to reduce our odds of exhibiting prejudice or engaging in discrimination, or of seeming to do either.”
—Michael I. Norton and Evan P. Apfelbaum12
It is not racist to see a person’s race or ethnicity—it is in fact a normal tendency.13 A person’s race/ ethnicity is a “complex fusion of factors including social values, skin color, cultural traits, physical attributes, diet, region of ancestry, institutional power relationships, and education.”14 Ignoring differences— and similarities—across gender, race, and ethnicity can lead to confusion and misunderstanding.