English to Portuguese Marketing Computers (general) General

The “working media” debate, i.e. what percentage of advertiser programmatic budgets get spent on pure media (and what this percentage should be), has been raging for some time now.

It’s a contentious topic, fueled by a historic lack of transparency, but one that, I feel, has a simple solution:

1. Work with partners who can give you full transparency of the programmatic value chain (yes, they do exist!).

2. Identify which fees in the value chain you deem to be necessary/valuable and work on reducing/removing the rest.

Alguém sabe se este termo já é traduzido ou ainda deixado em inglês? Não encontrei nada a respeito. Obrigada desde já.