English to Russian Marketing Marketing / Market Research

Доброго времени суток.

In the drastic swing of the storytelling pendulum, we’ve gone too far. Now we think everything is a story. If you click on the link that says “Our Story,” there’s no telling what you’ll find. Now, when someone says, “This is our story,” what follows could be dates, résumé bullet points, ingredients, or who knows what else. I’ve seen salespeople stand in front of a room and say, “Let me tell you the XYZ company story,” and then proceed to ***flash dates***, statistics, and an infographic or two onto a pro- jection screen. I want to stand up and object, just like the professor did in my thesis defense meeting.

Спасибо.