Glossary entry

English term or phrase:

product outage

English answer:

out‐of‐stock, sold out, or unavailable

Added to glossary by Taña Dalglish
Nov 15, 2020 16:54
3 yrs ago
30 viewers *
English term

Product Outage

English Other Food & Drink Terms in a burger restaurant
The sentence is in a procedure to run a burger joint:

- Minimizes product outage

Does it mean the product is out of stock (sold out), or not available from the beginning?
Change log

Nov 22, 2020 11:43: Taña Dalglish Created KOG entry

Discussion

philgoddard Nov 15, 2020:
Me too.
Yvonne Gallagher Nov 15, 2020:
@ Asker agree with Taña who should post as answer
Taña Dalglish Nov 15, 2020:
https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21309?af...
Out‐of‐stock, sold out, or unavailable? Framing a product ...onlinelibrary.wiley.com › doi › abs › mar
Dec 9, 2019 — Abstract
Terms, such as “out‐of‐stock,” “sold out,” and “unavailable” are commonly used by retailers to communicate a product or brand outage. Although these terms are technically equivalent, prior research on product outage and product scarcity suggest that they may be interpreted and processed differently by consumers. The present research investigated whether the manner in which a product outage was framed elicited different consumer behavioral intentions, attributions, and perceptions in the context of online retailing. Data were collected by means of an online experiment. The experiment incorporated a hypothetical scenario approach in which research participants were asked to react to a particular combination of treatment and blocking factors. Results demonstrated that ceteris paribus, framing a product or brand outage as “sold out” produces fewer negative product and website reactions than does framing it as “out‐of‐stock” or “unavailable.”

Responses

+2
3 hrs
Selected

product outage > out‐of‐stock, sold out, or unavailable

As said in the discussion box, depending on how you want to market / frame the description, "product outage" is as follows:

https://onlinelibrary.wiley.com/doi/10.1002/mar.21309
Out‐of‐stock, sold out, or unavailable? Framing a product ...onlinelibrary.wiley.com › doi › mar
Dec 9, 2019 — Abstract Terms, such as “out‐of‐stock,” “sold out,” and “unavailable” are commonly used by retailers to communicate a product or brand outage.


Results demonstrated framing a product or brand outage as “sold out” produces fewer negative product and website reactions.

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Note added at 6 days (2020-11-22 11:42:55 GMT) Post-grading
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Thank you.
Peer comment(s):

agree Tony M
12 hrs
Thank you.
agree Yvonne Gallagher : you were first with this in the Dbox
1 day 13 hrs
Thank you Yvonne. Stay safe.
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4 KudoZ points awarded for this answer. Comment: "Thank you"
+2
2 hrs

An unplanned supply interruption of a product

An unplanned supply interruption of a product due to selling out or other factors such as the lack of a certain ingredient.
Note from asker:
Thank you
Peer comment(s):

agree philgoddard
33 mins
Thank you!
agree Tina Vonhof (X)
19 hrs
Thanks!
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