Glossary entry

anglais term or phrase:

Boilerplated guff

français translation:

le blabla habituel

Added to glossary by Yassine El Bouknify
Aug 18, 2020 13:38
3 yrs ago
31 viewers *
anglais term

Boilerplated guff

anglais vers français Marketing Marketing / recherche de marché
Writing well is often about vigilance. As marketers, one easy way to improve our writing is to try to weed out some of the boilerplated guff and clichéd collateralese that can sneak its way back into our copy when our backs are turned.

Proposed translations

+2
4 heures
Selected

le blabla habituel

me semble dans le bon registre
Peer comment(s):

agree Tony M : ...though it does slightly miss out the nuance of 'boilerplated' — regurgitated, standard text that are just trotted out, not even original blabla!
25 minutes
whence "habituel"
agree Johanne Dupuy
2 jours 19 heures
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4 KudoZ points awarded for this answer. Comment: "Thank you "
+1
12 minutes

platitude

Suggestion...

boilerplate = texte standard (sans orignalité), expression passe-partout
guff = bêtise, mais je pense pas qu'on ait besoin de le traduire ici car, en marketing, une platitude est déjà une bêtise...
Peer comment(s):

agree Cathy Rosamond : J'aurais traduit "platitudes insensées" ou "platitudes vides de sens".
13 minutes
neutral Tony M : 'guff' ≠ 'bêtise' (= gaffe) — il s'agit en effet de texte enflé mais denué de sens réel
3 heures
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7 heures

les lieux communs

suggestion
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