Glossary entry (derived from question below)
English term or phrase:
Leverage Identity
Portuguese translation:
aproveitar a identidade
English term
Leverage Identity
Brands that stand to win this year will organise around identity, using customer data to build a ‘central nervous system’ to inform their marketing. Identity is about recognising the customer at every touchpoint, every time, and knowing what they like, how they prefer to travel, how they like to browse and book, and where they are within their purchase journey.
Proposed translations
Brazil
IT Specialist • M.A. in Linguistics
Native in: Portuguese (Variant: Brazilian) 
Works in: English to Portuguese, Spanish to Portuguese, Portuguese to English, and 1 more.
aproveitar a identidade
How to Leverage Identity to Meet Increasing Expectations
Como aproveitar a identidade para atender a expectativas crescentes/cada vez maiores/etc.
| agree |
Tereza Rae
15 mins
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Obrigado, Tereza!
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| agree |
Ana Vozone
1 hr
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Obrigado, Ana!
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| agree |
ferreirac
1 hr
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Obrigado, Cicero!
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Brazil
32 years engineering/law/contracts
Native in: English (Variant: US) , Portuguese (Variant: Brazilian) 
Works in: English to Portuguese, Portuguese to English
potencializar a identidade
| agree |
Augusto Rochadel
8 mins
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Obrigado, Augusto!
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| agree |
Dayane Zago Furtado
32 mins
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Obrigado, Dayane!
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| agree |
Renata Pochini Pereira
2 days 4 hrs
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Obrigado, Renata!
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| agree |
Caroline Rodrigues
: Dentro desta mesma ideia, poderia ser "beneficiar-se de" ou "valer-se de".
2 days 15 hrs
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Obrigado, Caroline!
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Brazil
Generalist, SDL TRADOS! Engagement!
Native in: Portuguese (Variant: Brazilian)
Works in: English to Portuguese, Portuguese to English
revitalizar a identidade
Strategic Identity Management Framework to help organizations UNCOVER, EXAMINE, and OPTIMIZE their identity as a resource for creating sustainable competitive advantage. (For additional explanation of the 5R Model see “REVITALIZING Organizational Identity to Spark Turnaround” )
https://gbr.pepperdine.edu/2016/04/revitalizing-organization... GBR, 2016, Volume 19, Issue 1.)
https://gbr.pepperdine.edu/2018/10/leveraging-organizational...
Brazil
PTBR Trans/Int/Sub with a creative touch
Native in: Portuguese (Variant: Brazilian)
Works in: English to Portuguese, Portuguese to English, Italian to Portuguese, and 1 more.
lançar mão da identidade
Brazil
Translates IT, Apps Tutorials & Mining
Native in: Portuguese
Works in: English to Portuguese, Portuguese to English, Spanish to Portuguese, and 3 more.
Fortalecer/Alavancar a identidade
Havia pensado em 'otimizar', mas não é o caso aqui. O sentido é usar recursos para fortalecer/alavancar o item em questão.
http://blog.vxcomunicacao.com.br/entenda-como-otimizar-a-sua-criacao-de-identidade-visual/
https://tangerinaconteudo.com/o-que-usar-para-implementar-o-marketing-visual/
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