Glossary entry

French term or phrase:

sans cachet

English translation:

with no particular charm / of no special interest / unpretentious / unremarkable

Added to glossary by Tony M
Mar 5, 2020 12:37
4 yrs ago
41 viewers *
French term

sans cachet

Non-PRO French to English Other Real Estate Winery Property Description
Description de propriété:

"Ensemble bâti sans cachet ni maison de Maître"
Proposed translations (English)
4 +5 with no particular charm / of no special interest
Change log

Mar 5, 2020 15:59: Tony M changed "Level" from "PRO" to "Non-PRO"

Mar 10, 2020 21:59: Tony M Created KOG entry

Votes to reclassify question as PRO/non-PRO:

PRO (1): philgoddard

Non-PRO (3): mchd, Angus Stewart, Tony M

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Discussion

writeaway Mar 5, 2020:
But it can be found by looking it up Maybe that's why people think it's non-pro?
philgoddard Mar 5, 2020:
I had to look this up, and I'm still not sure, so I don't think it's a non-pro question. Does it mean character?
writeaway Mar 5, 2020:
What has your own research shown? Dictionaries, www, Kudoz glossary? Any results? Is there a specific problem?

Proposed translations

+5
3 hrs
Selected

with no particular charm / of no special interest

...and variations on that sort of thing. Using any form of negative is not a brilliant idea in a marketing context, but at least they're being honest!
Usually, having 'cachet' is a positive sales point and is fairly easy to render; here, the absence of it is slightly trickier, in order to sound honest without being too discouraging.

And yes, really, this is the sort of term that I'd expect anyone with a modicum of exposure to FR culture to understand.


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Note added at 3 hrs (2020-03-05 16:19:53 GMT)
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Probably more natural in EN to say something like 'fairly ordinary' or 'rather plain' etc. In more colloquial language, we'd probably just say 'boring' — but I hardly think that fits the register here!
Peer comment(s):

agree writeaway : yes, loads of options and the person with the whole text is in the best position to choose.
3 mins
Thanks, W/A!
agree B D Finch : Perhaps this is not marketing, but a report-back by a property hunter.
22 mins
Thanks, B! Ah yes, that would be a more likely scenario.
agree ph-b (X) : That's what it means.
1 hr
Merci, Ph_B !
agree Yvonne Gallagher : "this is the sort of term that I'd expect anyone with a modicum of exposure to FR culture to understand." Exactly!
7 hrs
Thanks, Yvonne!
agree AllegroTrans : "no particular charm" is a tad negative so maybe a neutral word such as "unpretentious" would work well
21 hrs
Thanks, C!
Something went wrong...
4 KudoZ points awarded for this answer.

Reference comments

2 hrs
Reference:

en langue française

c'est plus facile ensuite à rechercher la meilleure formulation !


https://www.larousse.fr/dictionnaires/francais/cachet/11966
Peer comments on this reference comment:

agree Tony M
43 mins
agree writeaway
1 hr
agree AllegroTrans
22 hrs
Something went wrong...
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