Nov 23, 2019 04:51
4 yrs ago
2 viewers *
English term

spectrum

Not for points English to Chinese Marketing Marketing
Consumers will fluctuate across a spectrum of behaviour driven by both information and emotion.
This polarisation will create significant challenges for businesses.
Looking ahead to 2025, we have created two trend spectrums.
These spectrums incorporate our expert category analysis and global insight, offering manufacturers, companies, and brands a scale with which to explore if and how they can adapt to the varying mindsets of consumers.

The Spectrum: Science and Nature
The Spectrum: Connection and Disconnection

How to translate the word "spectrum"? Especially in "trend spectrums" and the subtitle "The Spectrum". Thanks!
Proposed translations (Chinese)
4 模式
4 a spectrum of
4 範圍;幅度

Discussion

Muxin (asker) Nov 23, 2019:
trend spectrums / The Spectrum Thanks. I'm also pretty sure about how to translate "a spectrum of". What I'm hesitating about are "trend spectrums" and the subtitle "The Spectrum". Looking forward to your thoughts.

Proposed translations

22 hrs
Selected

模式

很多市场研究咨询公司都喜欢做各种图表来表达观点和数据分析结果,例如swot。所以此处应该1)多种消费行为结果的合集,2)用一个专业词语隐喻其公司专业性强。
按前后文意思,个人认为就是消费者行为“模式”的意思,trend spectrum可以译作“行为模式趋势”。应该是用来指导其客户开发新产品的,快消品市场尤为常见。
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8 hrs

a spectrum of

a spectrum of 多种,一连串
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11 hrs

範圍;幅度

across a spectrum 覆蓋範圍

多益單字- [ spectrum所有相關資訊,by-英文995 ]
https://en995.com › spectrum
Translate this page
spectrum. ['spektrəm]. n.系列,幅度,範圍, 光譜, [科]頻譜. 例句與用法:. A device for converting electromagnetic radiation in the infra-red, visible and/or ultra-violet ...
spectrum - Yahoo奇摩字典搜尋結果
https://tw.dictionary.yahoo.com › dictionary › p=spectrum
Translate this page
There is a wide spectrum of opinions on this question. ... spectrum除了光譜以外有系列;範圍;幅度的意思所以這句話的意思是: 比較困難/辛苦的生態旅遊反而比其他 ...
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