Apr 25, 2019 00:33
5 yrs ago
English term
China
marketing features
English to Chinese
Tech/Engineering
IT (Information Technology)
IT
Tons of companies in Silicon Valley have taken to producing {marketing features} and print magazines as an exercise in branding, but Airbnb is reportedly looking to take this a step further.
制作营销XX和印刷类杂志？
制作营销XX和印刷类杂志？
Proposed translations
(Chinese)
| 4 +1 | 营销特写；营销专题报道/节目/文章 |
Frank Wang
|
| 5 | 广告词、广告用语 |
jyuan_us
|
| 5 | 营销主题 |
Lauren WuMoran
|
| 3 | 营销功能？ |
Patrick Cheng
|
Proposed translations
+1
1 hr
Frank Wang
China
China
Native in Chinese
Specializes in field
China
Strong tech background & certification
Native in: Chinese 
Works in: English to Chinese, Chinese to English
Related KudoZ points
:
477
Selected
营销特写；营销专题报道/节目/文章
A feature is a special article in a newspaper or magazine, or a special programme on radio or television.
（你说对了。）
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Note added at 1 day 22 hrs (2019-04-26 23:33:14 GMT) Post-grading
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这其中可包括国内常说的“软文”。
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Note added at 1 day 23 hrs (2019-04-26 23:36:04 GMT) Post-grading
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Thank you! clearwater.
（你说对了。）
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Note added at 1 day 22 hrs (2019-04-26 23:33:14 GMT) Post-grading
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这其中可包括国内常说的“软文”。
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Note added at 1 day 23 hrs (2019-04-26 23:36:04 GMT) Post-grading
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Thank you! clearwater.
4 KudoZ points awarded for this answer.
Comment: "谢谢！"
5 mins
Patrick Cheng
United States
United States
Native in Chinese
Works in field
United States
Earn your trust job by job
Native in: Chinese (Variants: Simplified, Traditional) 
Works in: Chinese to English, English to Chinese
Related KudoZ points
:
1581
营销功能？
给我的感觉是这些软件/技术公司在产品力加入一部分和营销有关的功能。
1 day 2 hrs
广告词、广告用语
广告词、广告用语、各种媒体上的广告、广告推送、软文
9 hrs
Lauren WuMoran
China
China
Native in Chinese
China
English Chinese Legal/Biz Translator
Native in: Chinese
Works in: English to Chinese, Chinese to English
Related KudoZ points
:
8
营销主题
公司在做宣传的时候，最品牌营销的时候， 会找到一个点或者两个点作为突破， 专注在这个点上宣传。 比如 “手工红酒”，“绿色环保”。用作动词的时候， 就是说 feature something, 把这点突出出来。 用作名词的时候， 可以解释成营销主题。
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Note added at 1 day 10 hrs (2019-04-26 10:42:48 GMT)
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I used this word quite offen. We would talk about what we were going to feature in this branding activity, or what the marketing features would be for the brand in a brainstorm.
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Note added at 4 days (2019-04-29 01:25:23 GMT) Post-grading
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A little more information here. The magazine, may not be a magazine in a traditional sense. It might be something nicely printed, in the size of a magazine, to introduce the company, its products, cultures, and mission. It does not have an ISBN and is usually not issued periodically.
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Note added at 1 day 10 hrs (2019-04-26 10:42:48 GMT)
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I used this word quite offen. We would talk about what we were going to feature in this branding activity, or what the marketing features would be for the brand in a brainstorm.
--------------------------------------------------
Note added at 4 days (2019-04-29 01:25:23 GMT) Post-grading
--------------------------------------------------
A little more information here. The magazine, may not be a magazine in a traditional sense. It might be something nicely printed, in the size of a magazine, to introduce the company, its products, cultures, and mission. It does not have an ISBN and is usually not issued periodically.
Note from asker:
| “制作营销主题”太过抽象了，这里的features是具体的实实在在的对象，译成“主题”太模糊。 |
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