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Apr 5, 2019 07:21
5 yrs ago
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French term

habillage jingle publicitaire

French to English Marketing Advertising / Public Relations Television advertising
Hi all,

In a sales pitch/presentation, a TV channel is selling various forms of advertising, from billboards to jingles.

I'm aware of other entries for "habillage" being "identity", "packaging" and "titles and credits", but I'm just trying to put this together with "advertising jingle". Any help would be greatly appreciated.

"4’’ habillage jingle publicitaire
+ 20’’ spot annonceur en tête d’écran publicitaire"

Thanks in advance,
David

Discussion

David Howard (asker) Apr 16, 2019:
Thank you Hi Tony and Alison, thanks for your helpful discussion entries. They client said they'd had trouble with this expression before but suggested (at least for habillage): branding, visual identity or broadcast design.
Alison MacG Apr 5, 2019:
I remember a question re jingle publicitaire https://www.proz.com/kudoz/french-to-english/cinema-film-tv-...

I also found this definition if sponsorship is involved.

Le Sponsoring se traduit par la diffusion de billboards, de trailers, de citations et dans certains cas, de messages d’argumentation commerciale complémentaires :
...
TV
...
Habillage jingle pub :
Il s’agit du sponsoring d’une sélection de jingle pub début ou fin d’écran via l’association d’un billboard
https://rmb.be/files/documents/brands/conditions/10/sponsori...
Tony M Apr 5, 2019:
@ Asker There's a special term for 'habillage' in the industry which I believe i've posted before after asking one of my contacts — specifically, in this context of the little 'break' before /after the adverts.
I believe it needs to be read here as 'habillage, consisting of a...'
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