Glossary entry (derived from question below)
Italian term or phrase:
giochi di vuoti e pieni
English translation:
an interplay of solids and voids
Added to glossary by
Wendy Streitparth
Jul 23, 2018 12:35
5 yrs ago
4 viewers *
Italian term
giochi di vuoti e pieni
Italian to English
Marketing
Textiles / Clothing / Fashion
I'm translating a marketing text for an eyewear brand, and I came across this expression. I've found it elsewhere in reference to architecture, but I'm unsure how to translate it (or, to be honest, even what it might mean in the context of glasses).
"L’unicità viene espressa attraverso inserti colorati, giochi di vuoti e pieni, tagli di geometrie che impreziosiscono gli occhiali in tutte le sue sfaccettature."
"L’unicità viene espressa attraverso inserti colorati, giochi di vuoti e pieni, tagli di geometrie che impreziosiscono gli occhiali in tutte le sue sfaccettature."
Proposed translations
(English)
Change log
Aug 3, 2018 13:32: Wendy Streitparth Created KOG entry
Proposed translations
+1
58 mins
Selected
an interplay of solids and voids
This extremely innovative construction is further underlined by the front look, where the floating lenses highlight the play of solids and voids
https://www.ebay.co.uk/itm/Limited-edition-OXYDO-sunglasses-...
Or alternatively:
an interplay of contrasting (design) effects
https://www.ebay.co.uk/itm/Limited-edition-OXYDO-sunglasses-...
Or alternatively:
an interplay of contrasting (design) effects
Peer comment(s):
agree |
philgoddard
: Though I'd be tempted to rewrite this, as I don't think it makes them sound very attractive.
52 mins
|
Thanks, Phil. Quite agree.
|
4 KudoZ points awarded for this answer.
Comment: "There were lots of good answers provided, each with different perspectives and which could work in different circumstances. I ended up going for a slightly modified version of this, so thank you :)"
26 mins
That expression is used when the piece looks simple enough but still not lacking anything. I read that expression in texts concerning architecture or oriental thoughts (plus the art pieces with such idea). I would leave the 'giochi' out and make vuoti e pieni as nouns or translate a bit indirectly as 'harmony made by ... '
33 mins
empty and full shapes
my proposal
+1
1 hr
interplay/play of light and shadow /light and dark
Another idea. "Light and Shadow" has more than 15 million ghits. And as in the second suggestion, you can reword to say "suggestion of" instead of the more literal play or interplay.
So much depends on the product. It would be best of you could see what the glasses look like.
see for example:
Perfect vision when cycling: which spectacle lenses are best for ...
https://www.zeiss.com.au/.../perfect-vision-when-cycling-whi...
Glasses for cyclists have to be genuine all-rounders, safely protecting your eyes ... to constantly changing light conditions and the play of light and shadow.
TYG Spectacles TYG Spectacles - – Collection
tygspectacles.com/en/glasses/
... tactile sensation; while thanks to the contrast between matte and polish treatment, the look of the glasses cause a visual suggestion of “light and shadow”.
Or you can say "contrasting light and dark patterns". Simpler, more direct, if it applies to your glasses.
Modern Art Museum of Fort Worth 110
https://books.google.it/books?isbn=1903942144
Modern Art Museum of Fort Worth, Michael Auping, Andrea Karnes - 2002 - Architecture
Calle has continued to play out her social investigations, presenting them in a broad ... shot and tightly cropped frontal picture of a woman wearing dark sunglasses. ... from the camera, with contrasting plays of light and dark falling on his bare, ...
So much depends on the product. It would be best of you could see what the glasses look like.
see for example:
Perfect vision when cycling: which spectacle lenses are best for ...
https://www.zeiss.com.au/.../perfect-vision-when-cycling-whi...
Glasses for cyclists have to be genuine all-rounders, safely protecting your eyes ... to constantly changing light conditions and the play of light and shadow.
TYG Spectacles TYG Spectacles - – Collection
tygspectacles.com/en/glasses/
... tactile sensation; while thanks to the contrast between matte and polish treatment, the look of the glasses cause a visual suggestion of “light and shadow”.
Or you can say "contrasting light and dark patterns". Simpler, more direct, if it applies to your glasses.
Modern Art Museum of Fort Worth 110
https://books.google.it/books?isbn=1903942144
Modern Art Museum of Fort Worth, Michael Auping, Andrea Karnes - 2002 - Architecture
Calle has continued to play out her social investigations, presenting them in a broad ... shot and tightly cropped frontal picture of a woman wearing dark sunglasses. ... from the camera, with contrasting plays of light and dark falling on his bare, ...
17 hrs
contrasts between empty and solid spaces
I guess they are talking about parts of the frame where there are gaps or cut outs, contrasting with thicker parts of plastic. Giochi I usually translate with contrasting or contrasts even though it's not a literal translation.
21 hrs
play of light and volumes
Light and volumes convey a more positive and emotional association.
In this marketing context, the purpose is to motivate one to buy. Volumes is also a common term found in fashion and accessories, denothing fullness and shapes.
In this marketing context, the purpose is to motivate one to buy. Volumes is also a common term found in fashion and accessories, denothing fullness and shapes.
Discussion
Unfortunately not, it's for a new range, and it's not online yet.
Barbara, I am a student (inasmuch as I'm on an MA course), but I'm also a professional freelance translator.