Glossary entry

English term or phrase:

soft spam

French translation:

Soft spam / communications de marketing direct par e-mail

    The asker opted for community grading. The question was closed on 2018-05-28 05:54:10 based on peer agreement (or, if there were too few peer comments, asker preference.)
May 24, 2018 16:04
5 yrs ago
13 viewers *
English term

soft spam

English to French Marketing Advertising / Public Relations Communications commerciales
Soft Spam: Personal data processing for these purposes is based on the interest of XXX of sending you direct e-mail marketing communication regarding products and services similar to those you have requested or purchased from XXX.

Discussion

Laurence Dana May 25, 2018:
if you have to translate the term, I like "communications de marketing non-sollicités"

Proposed translations

+2
47 mins
Selected

Soft spam / communications de marketing direct par e-mail

Ce terme peut rester en anglais. Mais s'il faut absolument le traduire, vous pouvez retenir "communications de marketing direct par e-mail.
En fait, certaines entreprise envoient des communications de marketing direct par e-mail au sujet de produits et services similaires à ceux que le client a achetés lors de son utilisation d'un site Web.

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Note added at 48 minutes (2018-05-24 16:52:53 GMT)
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Certaines entreprises*

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Note added at 48 minutes (2018-05-24 16:53:30 GMT)
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https://www.maserati.com/maserati/ma/fr/mentions-legales
Peer comment(s):

agree GILLES MEUNIER
10 hrs
Merci :)
agree Schtroumpf : Spam publicitaire
20 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Merci pour cette explication ainsi que pour le lien. Je pense laisser le terme en anglais."
39 mins

envoi par des moyens discrets ou indirects de courriels de masse non sollicités

Offensive messages are dealt with by the Federal Trade Commission. These messages are classified in "soft" or "hard" spams according to the complaints made.
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