Mar 21, 2018 08:20
6 yrs ago
2 viewers *
French term

faire vendange.

French to English Other Wine / Oenology / Viticulture wine storehouses
The metaphorical use of this expression in the following sentence describing the rise of more modern styles for wine storehouses (chais):

"Et progressivement, dans tout le vignoble, le contemporain fait vendange."

Do I take it to mean this style was to prevail? An equivalent wine- or harvest-based metaphor in English does not spring to mind.

Proposed translations

+1
22 mins
Selected

is flourishing/thriving

to keep the idea of vines growing etc.
Note from asker:
Pure poetry, thanks.
Peer comment(s):

agree Diana Hager : is growing / spreading like a vine ???
41 mins
Something went wrong...
4 KudoZ points awarded for this answer.
18 mins

is enjoying a boom / is becoming all the rage

If you would like to use a harvest-related metaphor in English, perhaps "is in season" might work, but actually this is a set phrase which does not necessarily have agricultural connotations:

"Faire vendange. Faire un gain considérable, tirer du profit de. Il comptait faire vendange dans cette place, on l'a chassé (Ac.1835, 1878)."
http://www.cnrtl.fr/definition/vendange

So I suppose an equivalent might be something like "raking it in", "cleaning up", etc., but they don't quite seem suitable in this context.

--------------------------------------------------
Note added at 27 mins (2018-03-21 08:47:52 GMT)
--------------------------------------------------

I admit that it's a pity to lose the wordplay created by applying this expression to a wine-related context, and if somebody can come up with a natural expression that retains those connotations and has the right meaning, great, but I can't think of one. The best I can think of is something like "having a bumper year", which can be applied to crops, but "year" isn't quite right, and I don't think "having a bumper harvest" really works.
Note from asker:
Thank you for the time you spend thinking this over!
Something went wrong...
+4
3 hrs

reaping the benefits


Suggestion
My read : Gradually the vineyard as a whole is reaping the benefits of modernity
Note from asker:
I see what you've done, but it just doesn't seem to fit with the context. Thanks all the same.
Peer comment(s):

agree ph-b (X)
9 mins
Thank you :-)
agree Jane F
27 mins
Thank you :-)
agree Carol Gullidge
1 hr
Thank you :-)
agree GILLES MEUNIER
1 day 1 hr
Thank you :-)
Something went wrong...
3 hrs

is the pick of the day

Another suggestion. The problem with references for this sort of thing is that they are evidence of a lack of originality, but here are a couple:

www.mayonews.ie › Living
“In 1979, Hochar exhibited his 1967 vintage wine at the Bristol Wine Fair, and it turned out to be the pick of the day among journalists and connoisseurs. The rest is history for this iconic winery, which has accumulated countless awards and secured resting places in some of the most famous cellars in the ...

https://www.facebook.com/TheBottleShopDiscountLiquors/videos...
Employee Pick of the Day: Good evening all you ghouls and girls. Is everyone going out to Halloween parties tonight? The pick of the day is Bogle Vineyards Phantom 2010. This California red wine is a blend of old vine zinfandel, petit Sirah, and old vine mourverde. As it says on the label: "In the dark recesses of the cellar ...
Note from asker:
Lovely, thanks.
Something went wrong...
3 days 1 hr

putting down roots

*
Note from asker:
Thank you for that suggestion!
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search