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Datafication creates opportunities for communication

Data is everything
Everything is data

How datafication creates opportunities for communication

Over the past two decades, technology has evolved at a rapid pace, bringing once impossible technologies into the palms of our hands.
Today, a large percentage of the world relies on digital for communication, guidance, wayfinding, and entertainment.
This paradoxically creates large volumes of data, while generating an increasing demand for consumer access to it.
98% of all data is stored digitally, and this means that the companies creating it already own the information they need to provide solutions.
This process, known as datafication, has driven the creation of big data, enabling corporations to learn more about their consumers, what they want, and how they act.
By combining this data with smart solutions like the PADS4 digital signage platform, companies can deliver inspiration, wayfinding, guidance, and much more.
Integrating Big Data with Digital Signage
People use data to make decisions in every area of their lives.
Every purchase, every direction taken, and every choice is based on information.
Digital signage can play a crucial role in this, because people look to signage to provide directions, answers, and inspiration.
Using big data, corporations can anticipate consumer and employee needs to provide the right information at the right time.
This kind of smart, targeted content enables you to use your data to drive actions.
By coupling data sources like MS Exchange, MS SharePoint, Delphi, and SAP to PADS4, companies can create these types of applications directly in PADS4.
The platform then allows you to filter and utilize data, to make smart decisions, and to automate real-time displays to create smart and personal communication.
Because PADS4 enables companies to distribute all their communication to every screen from a single network, that communication can be updated based on location, time of day, or other smart ‘If This Then That’ rules such as the weather, traffic, or internal business data.

Как точнее перевести communication в этом контексте?

Варианты:
1. Коммуникация
2. Информация
3. Рекламно-информационные материалы
4. Информирование

Благодарю за оперативный ответ!