Glossary entry

English term or phrase:

earned media

French translation:

médias gagnés

Added to glossary by Marion Delarue
Sep 20, 2017 09:23
6 yrs ago
12 viewers *
English term

earned media

Non-PRO English to French Other Marketing / Market Research Customer Relationship Management
Marketing teams are under a lot of pressure to deliver.
They are often under-staffed, expected to have delivered everything “yesterday," and need to be up on the latest tools.
They may be virtual teams and will usually work with outside consultants.
They need to keep pump a steady stream of qualified leads into the sales funnel while innovating in both earned and paid media.
Proposed translations (French)
4 médias gagnés

Proposed translations

4 hrs
Selected

médias gagnés

Although the translation in French is a little ugly, I think this is what they use in marketing, as opposed to owned and paid media.
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4 KudoZ points awarded for this answer. Comment: "Merci !"

Reference comments

43 mins
Reference:

définition

Peer comments on this reference comment:

agree mchd
1 hr
agree Daryo
10 hrs
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