Glossary entry

Portuguese term or phrase:

proposta do produto

English translation:

the product's concept / the concept of the product

Added to glossary by Jennifer Byers
Mar 1, 2017 09:40
7 yrs ago
Portuguese term

proposta do produto

Non-PRO Portuguese to English Marketing Marketing
porque gostei da proposta do produto
Estudos comprovam sua maior eficácia.
Change log

Mar 7, 2017 14:37: Jennifer Byers Created KOG entry

Votes to reclassify question as PRO/non-PRO:

PRO (1): Mario Freitas

When entering new questions, KudoZ askers are given an opportunity* to classify the difficulty of their questions as 'easy' or 'pro'. If you feel a question marked 'easy' should actually be marked 'pro', and if you have earned more than 20 KudoZ points, you can click the "Vote PRO" button to recommend that change.

How to tell the difference between "easy" and "pro" questions:

An easy question is one that any bilingual person would be able to answer correctly. (Or in the case of monolingual questions, an easy question is one that any native speaker of the language would be able to answer correctly.)

A pro question is anything else... in other words, any question that requires knowledge or skills that are specialized (even slightly).

Another way to think of the difficulty levels is this: an easy question is one that deals with everyday conversation. A pro question is anything else.

When deciding between easy and pro, err on the side of pro. Most questions will be pro.

* Note: non-member askers are not given the option of entering 'pro' questions; the only way for their questions to be classified as 'pro' is for a ProZ.com member or members to re-classify it.

Proposed translations

+2
46 mins
Selected

the product's concept / the concept of the product

The concept is the idea behind the product. But beware of not using the possessive "product concept" which, confusingly, is more about marketing strategy etc.
Example sentence:

I liked the product's concept.

Peer comment(s):

agree Silvia Aquino
2 hrs
Thanks!
agree Verginia Ophof
2 hrs
Something went wrong...
4 KudoZ points awarded for this answer.
8 hrs

the intended purpose / intended outcome of the product

Sugestão

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Note added at 8 hrs (2017-03-01 17:58:03 GMT)
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A proposta do produto não é o conceito. O conceito é uma etapa do anteprojeto, ou seja, antes que o produto seja fabricado em massa. A proposta é o que o produto promete ao consumidor, ou seja, sua finalidade, os resultados que ele promete gerar.
Something went wrong...
11 hrs

....the idea of the product.

....the idea of the product.
Something went wrong...
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