Oct 31, 2016 09:56
7 yrs ago
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Russian term

адаптированный рекламный текст

Non-PRO Russian to English Marketing Advertising / Public Relations Copywriting
Рекламный текст, адаптированный для интернет-пространства – это достаточно новый продукт, во многих аспектах не изученный, тот продукт, над которым следует наиболее тщательно работать.

Discussion

Susan Welsh Oct 31, 2016:
localized The usual word for this sort of process is "localization."

Proposed translations

28 mins
Selected

tailored advertising line

может быть также Internet specific ad/commercial/advertising text
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4 KudoZ points awarded for this answer. Comment: "Thanks!"
12 hrs

advertising message adapted for the internet/cyberspace

It would be my choice. You can replace "adapted' with "tweaked" if a colloquialism is allowed, but I really don't see any reason to do it. The style of the source text is neutral to formal.

I wouldn't use the term "localized", as suggested in the Discussion panel, because it implies adaptation for a particular country/region/culture/audience, etc. versus the internet concept in the narrow context you provided is wide and unspecific.
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