Glossary entry

English term or phrase:

Malaysia Airlines

Malay translation:

malaysia airlines

Added to glossary by Peter Skipp
Jan 23, 2004 12:00
20 yrs ago
English term

Malaysia Airlines

Non-PRO English to Malay Marketing airline branding
The old name (Malaysian Airline System) may have been known in Malaysia as 'mas', which (as claimed by MAS advertising in Britain some 30 and more years ago) means gold in Malay. Has this mas monicker endured the renaming of MAS to Malaysia Airlines? And if not, what do ordinary Malaysians call their carrier in their own language? Please spell as phonetically as you can using the standard 26-character Latin script set: my computer has no IPA capability.

Thank you in advance!

Discussion

Non-ProZ.com Jan 23, 2004:
Thanks, Ramona! Incidentally, am still intrigued about 'mas': does it really mean 'gold' in Malay, or was the advertising off-target..?

Proposed translations

54 mins
Selected

malaysia airlines

We call it 'Malaysia Airlines', pronounced as the English would say it. However, the old name of MAS remains popular. And the Malay language uses roman alphabets just like the English language.

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Note added at 1 day 1 hr 41 mins (2004-01-24 13:42:17 GMT)
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Answer to asker\'s note: Yes, mas does mean gold in Malay, except that the complete word is \'emas\', although it is commonly spoken as \'mas\' only.
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4 KudoZ points awarded for this answer. Comment: "Thank you, and many thanks to the other respondents. "
2 hrs

re : mas

Yes emas/mas mean 'gold'

eMas could be a great electronic banking brand don't you think?

As an aside in Indonesia the Javanese word for gold, kencana (c=ch), often appears in brand names or brand slogans. For me, a non native speaker, it comes dangerously close to 'kencing' which is the English word 'urine.'

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1 day 18 hrs

MAS or MAs

Again, I asked my 6 years old niece.

She said, we still called Malaysia Airlines as MAs bacause there is an "s" at the back of the word "airlines".

Furthermore, said she : Malaysia Airlines is easier to "say" than Malaysian Airline System (longer) and people oftenly just say "Malaysia Airlines" rather than MAs. However, the "Mas" (gold) value remains.

She asked : "Are not passengers afraid of Garuda? Well, it is a fierce giant bird....that frightened people in ancient time.."
Peer comment(s):

neutral Ramona Ali : But it is no longer "Malaysian Airlines System". The name was changed to Malaysia Airlines in late 1987 when it changed its corporate identity. See http://www.malaysiaairlines.com/corporate/?menu=au&mode=mas0...
6 hrs
Yes, my niece replied. But Malaysia Airlines still can be read as MAs....
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