Glossary entry (derived from question below)
English term or phrase:
naming rights
French translation:
droits de dénomination publicitaire / parrainage
English term
France
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Native in: French 
Works in: English to French, Spanish to French, French to English, and 4 more.
naming rights
| 5 +2 | droits de dénomination publicitaire / parrainage |
FX Fraipont (X)
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Jun 7, 2016 10:47: GILLES MEUNIER changed "Level" from "PRO" to "Non-PRO"
PRO (1): Daryo
Non-PRO (3): mchd, willy paul, GILLES MEUNIER
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Proposed translations
droits de dénomination publicitaire / parrainage
https://fr.wikipedia.org/wiki/Parrainage_(naming)
La dénomination publicitaire d'une enceinte sportive, parfois abusivement désignée dans les ... club de football de Rennes, à condition que le stade porte le nom d'un de ses produits .... Portail du sport · Portail du droit · Portail de la publicité."
"Le « naming » : une forme de parrainage originale - Cairn.info
https://www.cairn.info/revue-management-et-avenir-2010-5-pag...
by E Delattre - 2010 - Cited by 4 - Related articles
Dans sa forme la plus simple, le « naming » correspond au droit d'associer un ... hockey et football américain) portaient le nom d'une entreprise (McCarthy et Irwin, ... sur les droits de dénomination d'un événement, un équipement ou d'un lieu .... les autres formes de parrainage (panneau publicitaire, sponsoring maillot…)."
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