Feb 19, 2014 09:00
10 yrs ago
1 viewer *
French term

à l'allure

French to English Marketing Advertising / Public Relations
Dès la fondation de sa maison de couture, XXX rêvait d’unir les lignes de ses collections à l’allure de ses parfums
Change log

Feb 19, 2014 14:16: Jessica Noyes changed "Term asked" from "à l\'allure (dans ce contexte)" to "à l\'allure"

Votes to reclassify question as PRO/non-PRO:

Non-PRO (1): Lara Barnett

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Discussion

Dr Lofthouse Feb 19, 2014:
could be several...he/she has dreamed of matching his clothing lines to the xxxx of his perfume collection....
'allure' could be: look, appearance style, smartness,elegance, chic, - or even 'level'

Proposed translations

+2
2 hrs
French term (edited): à l\'allure (dans ce contexte)
Selected

appeal

As in marketing appeal
Peer comment(s):

agree Marian Vieyra : Had intended to suggest appeal myself. Match his collection lines etc.
1 hr
agree Yolanda Broad
12 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you. Your answer was really the most helpful."
11 mins
French term (edited): à l'allure (dans ce contexte)

to the pizzazz

Could work for the USA.
Note from asker:
Thanks for your help. Isabel
Something went wrong...
-1
1 hr
French term (edited): à l'allure (dans ce contexte)

matching/ fitting

An English native might come up with a nicer way to say it, but that's the idea.
Note from asker:
Thanks for your help. Isabel
Peer comment(s):

disagree Victoria Britten : That's "unir", not "allure"
27 mins
Something went wrong...
+3
1 hr
French term (edited): à l'allure (dans ce contexte)

to the allure of his perfumes

"allure" exists in English as a noun denoting a "power to attract, charm or fascinate"(see web ref). Why not use the French word in its English form? From the text, I gather that the perfume collection was already established before the fashion house. Correct?
Example sentence:

The bottle design and packaging only added to the allure of the perfume, providing a visual of the quality in the tiny bottle.

Note from asker:
Thanks for your help. Isabel
Peer comment(s):

agree Lara Barnett : I don't think literal translations always work, but here it fits perfectly IMO.
21 mins
Thanks very much, Lara.
agree Verginia Ophof
1 hr
Thank you, Verginia
agree philgoddard : They usually say fragrances rather than perfumes, I think because it has a more unisex appeal.
3 hrs
Thanks. Right, "fragrance" is a better choice than "perfume" for the reason you suggest.
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+1
3 hrs
French term (edited): à l'allure (dans ce contexte)

seductiveness

.........to the seductiveness of his perfumes

As Dr Lofthouse says : so many synonyms
Note from asker:
Thanks for your help. Isabel
Peer comment(s):

agree Yolanda Broad
11 hrs
Thank you Yolanda !
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