English to Croatian Marketing Marketing / Market Research

Retailer Quality Margin is at risk if you do not achieve a reported Sales Conversion rate on Margin Leads of 90% the National Average or 4% of Margin Leads issued (whichever is lower). A detailed report showing your sales conversion position for the present and last quarters can be viewed on the Home Page...

Dakle, radi se o prodaji, treba mi pomoć oko izraza Margin Leads, leads su zapravo kontakti mogućih kupaca koji se prosljeđuju trgovcu koji onda mora obaviti prodaju, ograničena sam znakovima pa ne bih voljela koristiti nekakav opisni prijevod, možda postoji uvriježeni naziv za margin leads?

Unaprijed zahvaljujem na pomoći!