Glossary entry (derived from question below)
English term or phrase:
perceived customer value
Bulgarian translation:
възприемана от клиентите стойност
English term
perceived customer value
| 4 +3 | възприемана от клиентите стойност |
Ekaterina Kroumova
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| 4 | възприета потребителска стойност |
Bela Vasileva
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| Customer perceived value (CPV) |
Nadia Borissova
|
Nov 5, 2013 08:04: Ekaterina Kroumova Created KOG entry
PRO (1): Ekaterina Kroumova
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Proposed translations
NO LONGER IN BUSINESS
Native in: Bulgarian 
Works in: French to Bulgarian, English to Bulgarian, Macedonian to Bulgarian, and 7 more.
възприемана от клиентите стойност
http://www.hrani.bg/articles/view/11/241
http://uard.bg/files/custom_files/files/documents/New knowle...
Възприеманата стойност е тази, която клиентът смята, че продуктът му осигуря ва, т.е. осъзнатите ползи. Възприеманата стойност е максималната цена, която клиентът е склонен да плати за продукта.
http://alternativi.unwe.bg/alternativi/br44/13.pdf
Можете да потърсите в Гугъл и само "възприемана стойност", среща се доста по-често.
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Note added at 1 час (2013-10-22 14:25:04 GMT)
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Може би малко по-правилно е "customer perceived value", поне така се среща по-често:
The anticipated benefit from a consumer's perspective of a product or service. The customer perceived value stems from tangible, psychological and social advantages, and since it affects demand for a product, it needs to be taken into account when setting prices.
http://www.businessdictionary.com/definition/customer-percei...
| agree |
Maria Thompson
31 mins
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Благодаря, Мария!
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| agree |
Dimitar Dimitrov
5 hrs
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Благодаря, Митко!
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| agree |
Nadia Borissova
: Определено е това!
5 hrs
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Благодаря, Наде!
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United Kingdom
Words: handle with care!
Native in: Bulgarian
Works in: Bulgarian to English, English to Bulgarian
възприета потребителска стойност
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Note added at 3 hrs (2013-10-22 16:45:41 GMT)
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Да, осъзнавам, че звучи доста буквално, но успях да го намеря като действителен термин, включително и в линка по-горе.
| Благодаря. Звучи логично, но и леко буквално. "приета потребителска стойност" ми се струва по-добре. Дали? |
Reference comments
Belgium
Perfectionist by nature
Native in: Bulgarian
Works in: Dutch to Bulgarian, Bulgarian to Dutch, English to Bulgarian, and 1 more.
Customer perceived value (CPV)
The customer perceived value (CPV) of a product is the difference between the PROSPECTIVE customer's evaluation of all the benefits and all the costs of an offering, in comparison to the perceived alternatives.
Това определение е от учебника по маркетинг на Котлър, който е Библията на маркетинга (стр. 381).
http://books.google.be/books?id=8VDYaWzc9MgC&pg=PA381&lpg=PA...
Discussion
Ето определението за customer perceived value:
The customer perceived value (CPV) of a product is the difference between the PROSPECTIVE customer's evaluation of all the benefits and all the costs of an offering, in comparison to the perceived alternatives.
Това определение е от учебника по маркетинг на Котлър, който е Библията на маркетинга (стр. 381).
http://books.google.be/books?id=8VDYaWzc9MgC&pg=PA381&lpg=PA...