Glossary entry (derived from question below)
French term or phrase:
boutiques internes
English translation:
in-store boutiques/concessions/shops-within-a-shop/stores-within-a-store
Added to glossary by
Clare Hogg
Dec 30, 2012 10:45
11 yrs ago
1 viewer *
French term
boutiques internes
French to English
Bus/Financial
Retail
luxury watches
I am translating some summaries of training programmes for staff of a luxury watchmaker.
This line describes the target audience for the course "L’Art de la Vente". I think it refers to those boutiques you find inside department stores, but I can't think of or find the right English translation (NB: "internal boutique" gets relatively few Ghits).
Public: Collaborateurs des boutiques internes
Thanks in advance!
This line describes the target audience for the course "L’Art de la Vente". I think it refers to those boutiques you find inside department stores, but I can't think of or find the right English translation (NB: "internal boutique" gets relatively few Ghits).
Public: Collaborateurs des boutiques internes
Thanks in advance!
Proposed translations
(English)
4 +1 | in-store boutiques | B D Finch |
4 +5 | concessions/shops-within-a-shop/stores-within-a-store | AllegroTrans |
3 +1 | shops-in-shops | Pascale van Kempen-Herlant |
4 | in-store concession | cc in nyc |
Proposed translations
+1
22 hrs
Selected
in-store boutiques
As this is for luxury watches, I'd use "in-store boutiques" as the term generally used for up-market situations.
www.stellamccartney.com/.../stella-mccartney-open-in-st... - United States
"Stella McCartney opens her first ready-to-wear in-store boutique and a dedicated accessories wall in London's famous Harrods department ..."
www.thetrendboutique.co.uk/augmented-reality-at...by...watc...
"Augmented Reality by Holition for Tissot Swiss Watches, Selfridges ... sales have grown by 85% for Tissot's in store boutique ..."
www.fraserhart.co.uk/t-storeglasgowfhl.aspx
"Visit our Fraser Hart Glasgow store for diamonds, jewellery and top watch brands ... brand to the store and have an in store boutique to showcase the brand."
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Note added at 1 day4 hrs (2012-12-31 15:28:35 GMT)
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Some US examples:
www.facebook.com/media/set/?set=a.10150389528490765...1
"Taken at Bloomingdale's NY 59th St. IPPOLITA's latest In-Store Boutique at Bloomingdales 59th in NYC is now open!"
www.accessoriesmagazine.com/.../spanx-launches-first-in-sto...
"Spanx Launches First In-Store Boutique: at Bloomingdale's. August 10, 2011 by Lauren Parker ..."
And, from the Journal of Retailing:
www.sciencedirect.com/science/journal/00224359
"We examine how an in-store boutique of a new concept brand affects store performance and customer spending."
www.stellamccartney.com/.../stella-mccartney-open-in-st... - United States
"Stella McCartney opens her first ready-to-wear in-store boutique and a dedicated accessories wall in London's famous Harrods department ..."
www.thetrendboutique.co.uk/augmented-reality-at...by...watc...
"Augmented Reality by Holition for Tissot Swiss Watches, Selfridges ... sales have grown by 85% for Tissot's in store boutique ..."
www.fraserhart.co.uk/t-storeglasgowfhl.aspx
"Visit our Fraser Hart Glasgow store for diamonds, jewellery and top watch brands ... brand to the store and have an in store boutique to showcase the brand."
--------------------------------------------------
Note added at 1 day4 hrs (2012-12-31 15:28:35 GMT)
--------------------------------------------------
Some US examples:
www.facebook.com/media/set/?set=a.10150389528490765...1
"Taken at Bloomingdale's NY 59th St. IPPOLITA's latest In-Store Boutique at Bloomingdales 59th in NYC is now open!"
www.accessoriesmagazine.com/.../spanx-launches-first-in-sto...
"Spanx Launches First In-Store Boutique: at Bloomingdale's. August 10, 2011 by Lauren Parker ..."
And, from the Journal of Retailing:
www.sciencedirect.com/science/journal/00224359
"We examine how an in-store boutique of a new concept brand affects store performance and customer spending."
Peer comment(s):
agree |
Frank Foley
: Yep, much more elegant than the other suggestions, and shorter!
3 hrs
|
Thanks Frank
|
4 KudoZ points awarded for this answer.
Comment: "Thanks! I went with your suggestion as I agree it sounds more elegant. Thanks also to AllegroTrans for some great suggestions I can add to my glossary for another time! Happy New Year!"
+5
9 mins
concessions/shops-within-a-shop/stores-within-a-store
Store-within-a-store
From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article has multiple issues. Please help improve it or discuss these issues on the talk page.
This article needs additional citations for verification. (December 2009)
The examples and perspective in this article may not represent a worldwide view of the subject. (January 2012)
A store-within-a-store is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent store.
This agreement is popular among filling stations and supermarkets. Many bookstores partner with coffee shops because customers often desire a place to sit and enjoy a drink while they browse. Companies employing this technique include BP/Amoco Sheetz, Exxon Mobil and Hollywood Video with its Game Crazy video-game boutiques.
Often the store-within-a-store is a owned by a manufacturer, operating an outlet within a retail companys's store. For example, the American department store Bloomingdale's has had such arrangements with Ralph Lauren, Calvin Klein, DKNY and Kenneth Cole. Neiman Marcus, another American department store, has had them with Armani and Gucci.
A study by business-school academics found that the arrangement works, because the retailer offers prime locations for which it can charge high rents, the manufacturer makes a higher profit than it would through a wholesale model,and the consumer gets a lower price and better service. The operator of the store-within-a-store can provide these benefits because it receives all profits, instead of having to share then with the retailer, as it would in the traditional split between manufacturer and retailer activities. The study also found that the arrangement works best for relatively non-substitutable goods, like cosmetics and brand fashions.[1]
Azuri Accessories - Fashion for Women
Operators of shops, concessions and shops within shops. The Azuri range is exciting, bright and fantastic value. Using their own design team, Azuri have created an ...
azuriaccessories.co.uk - Cached
From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article has multiple issues. Please help improve it or discuss these issues on the talk page.
This article needs additional citations for verification. (December 2009)
The examples and perspective in this article may not represent a worldwide view of the subject. (January 2012)
A store-within-a-store is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent store.
This agreement is popular among filling stations and supermarkets. Many bookstores partner with coffee shops because customers often desire a place to sit and enjoy a drink while they browse. Companies employing this technique include BP/Amoco Sheetz, Exxon Mobil and Hollywood Video with its Game Crazy video-game boutiques.
Often the store-within-a-store is a owned by a manufacturer, operating an outlet within a retail companys's store. For example, the American department store Bloomingdale's has had such arrangements with Ralph Lauren, Calvin Klein, DKNY and Kenneth Cole. Neiman Marcus, another American department store, has had them with Armani and Gucci.
A study by business-school academics found that the arrangement works, because the retailer offers prime locations for which it can charge high rents, the manufacturer makes a higher profit than it would through a wholesale model,and the consumer gets a lower price and better service. The operator of the store-within-a-store can provide these benefits because it receives all profits, instead of having to share then with the retailer, as it would in the traditional split between manufacturer and retailer activities. The study also found that the arrangement works best for relatively non-substitutable goods, like cosmetics and brand fashions.[1]
Azuri Accessories - Fashion for Women
Operators of shops, concessions and shops within shops. The Azuri range is exciting, bright and fantastic value. Using their own design team, Azuri have created an ...
azuriaccessories.co.uk - Cached
Peer comment(s):
agree |
Rachel Fell
2 mins
|
thanks!
|
|
agree |
Philippa Smith
25 mins
|
thanks!
|
|
agree |
Yvonne Gallagher
: concession the most common
58 mins
|
thanks!
|
|
agree |
Victoria Britten
4 hrs
|
thanks!
|
|
agree |
CHAKIB ROULA (X)
: Definitely agree
21 hrs
|
thanks!
|
+1
9 mins
shops-in-shops
.
--------------------------------------------------
Note added at 15 mins (2012-12-30 11:00:01 GMT)
--------------------------------------------------
Une suggestion.
Un ex.
http://www.sfr.com/nous-connaitre/clients-et-partenaires/112...
--------------------------------------------------
Note added at 17 mins (2012-12-30 11:02:03 GMT)
--------------------------------------------------
Autre ex. (sans tiret)
http://www.studiobaccarat.com/news/2012/05/02/ouverture-dun-...
--------------------------------------------------
Note added at 23 mins (2012-12-30 11:08:18 GMT)
--------------------------------------------------
In rapid succession, exclusive stores, shops-in-shops and sales agencies were established in many countries throughout Europe, Asia and America.
http://www.chinookcentre.com/en/centreinfo/Pages/Careers.asp...
Shops in shops—carefully planned designer boutiques located within bustling stores—typically feature impressive brands (such as Cartier),...
http://www.jckonline.com/article/289790-Shops_in_Shops.php
n parallel to expanding distribution in modern distribution channels, Vitec has partnered up with the best independent specialist stores worldwide installing shops in shops in trend setting cities like New York, Tokyo, Berlin, London, Paris, Shanghai and more, to deliver a full branded experience to all customer segments.
http://www.vitecgroup.com/Investors/Vitecinaction.aspx
--------------------------------------------------
Note added at 15 mins (2012-12-30 11:00:01 GMT)
--------------------------------------------------
Une suggestion.
Un ex.
http://www.sfr.com/nous-connaitre/clients-et-partenaires/112...
--------------------------------------------------
Note added at 17 mins (2012-12-30 11:02:03 GMT)
--------------------------------------------------
Autre ex. (sans tiret)
http://www.studiobaccarat.com/news/2012/05/02/ouverture-dun-...
--------------------------------------------------
Note added at 23 mins (2012-12-30 11:08:18 GMT)
--------------------------------------------------
In rapid succession, exclusive stores, shops-in-shops and sales agencies were established in many countries throughout Europe, Asia and America.
http://www.chinookcentre.com/en/centreinfo/Pages/Careers.asp...
Shops in shops—carefully planned designer boutiques located within bustling stores—typically feature impressive brands (such as Cartier),...
http://www.jckonline.com/article/289790-Shops_in_Shops.php
n parallel to expanding distribution in modern distribution channels, Vitec has partnered up with the best independent specialist stores worldwide installing shops in shops in trend setting cities like New York, Tokyo, Berlin, London, Paris, Shanghai and more, to deliver a full branded experience to all customer segments.
http://www.vitecgroup.com/Investors/Vitecinaction.aspx
4 hrs
French term (edited):
boutique interne
in-store concession
Maybe?
"Boots plans in-store concessions"
"Struggling high street retailer Boots is to hit back at supermarkets by offering excess space at its stores to clothes retailers and mobile phone firms."
http://www.guardian.co.uk/business/2005/jun/30/highstreetret...
"The article reports on the move of Calvin Klein Cosmetics to replicate the in-store concession retail model online with major retailers in Europe, to support the launch of the fragrance Euphoria. The dedicated areas of the Web sites will be known online as brand rooms and replicate the in-store concessions."
http://connection.ebscohost.com/c/articles/19379775/calvin-k...
"Boots plans in-store concessions"
"Struggling high street retailer Boots is to hit back at supermarkets by offering excess space at its stores to clothes retailers and mobile phone firms."
http://www.guardian.co.uk/business/2005/jun/30/highstreetret...
"The article reports on the move of Calvin Klein Cosmetics to replicate the in-store concession retail model online with major retailers in Europe, to support the launch of the fragrance Euphoria. The dedicated areas of the Web sites will be known online as brand rooms and replicate the in-store concessions."
http://connection.ebscohost.com/c/articles/19379775/calvin-k...
Discussion