Glossary entry

French term or phrase:

univers

English translation:

offer (marketing)

Added to glossary by claude-andrew
Dec 4, 2012 18:17
11 yrs ago
15 viewers *
French term

univers

French to English Marketing Automotive / Cars & Trucks Sales pitch for a car care service and products
I'm not necessarily looking for a translation of "univers", but any way you can think of to render this marketing-speak:
xxxxxxxx = the name of the service
xxxx = the name of the company
xx = the name of the country where it was founded

Je vous remercie de me permettre de vous présenter cette opportunité.
Je vais vous faire découvrir notre **univers**, La solution esthétique xxxxxxxx.
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Avant tout, je souhaite vous apporter quelques informations sur l’entreprise xxxx xx.
Installée depuis plus de vingt ans en plein coeur de xx, xxxx a toujours eu pour objectif clair d’apporter les meilleures services esthétiques à ses clients.
Au fil des ans, l’entreprise a intégré tous les savoir faire liés à notre métier.
Aujourd’hui xxxx formule et fabrique tous ses produits, sous norme ISO, dans des standards cosmétique.
Il faut savoir que jusqu’à il y a très peu de temps toute la production était sur xx.
Depuis elle a été, une fois n’est pas coutume, délocalisée en France, ce qui a permis de multiplier fortement notre capacité de production.
Aujourd’hui xxxx est reconnue comme référence dans de nombreux territoires à travers le monde.
----
Nous avons également intégré le Marketing en interne, ce qui nous a permis de construire un **univers** unique.
Notre plan media annuel donne une excellente visibilité à la marque et nous permet d’être de plus en plus reconnus.
Proposed translations (English)
3 offer
3 +1 world
4 product range

Discussion

Wendy Streitparth Dec 4, 2012:
There are loads of ghits for marketing texts using (marketing) universe.

Proposed translations

16 hrs
Selected

offer

This has the advantage of covering more than just products. It can be used as a general term for the services and products provided by a company, not just "special" offers.

http://www.airfrance.co.uk/GB/en/common/guidevoyageur/ reseau/reseau_af.htm
"By choosing to fly with us, you enjoy flights to dream destinations throughout the world. Discover our offer and embark on your next exceptional journey, today!"

www.isochem.eu/page/our-offer
"Our offer. Custom synthesis. ISOCHEM offers GMP and non GMP industrial exclusive custom synthesis ... Discover our applications ... Discover our technologies ..."

www.qioptiq.com/events.html
"... Discover our offer for semiconductors and micro-electronics ... "
Note from asker:
Yes, that works quite well too.
Peer comment(s):

neutral philgoddard : Your first two references are translations (the first one of poor quality), and the third one may be too - "offer for" is not good English.
4 hrs
Yes, I admit to posting those refs without checking them out. However, "offer" is often used in the way I describe.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Barbara."
+1
7 mins

world

In general, I find this often works well in similar situations; as for the rest of your marketing copy (re)writing, sorry, can't help there, but I wish you good luck!
Note from asker:
S'what I had in mind, Tony. Thanks! (I'm taking Barbara's recent advice and treating the problem with alcohol)
Peer comment(s):

agree Daryo
20 hrs
Merci, Daryo !
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1 hr

product range

'World" works OK in the first instance, but not in the second one ("ce qui nous a permis de construire un univers unique". This works in both.

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Note added at 1 hr (2012-12-04 19:34:10 GMT)
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Or "products and services". You haven't told us exactly what the company does, but it talks about "formule et fabrique tous ses produits".
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Reference comments

1 hr
Reference:

Similar question...

Note from asker:
Thanks cc - for once I didn't check kudoz first.
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