Glossary entry (derived from question below)
Spanish term or phrase:
se anulaba su efecto
English translation:
its effect was cancelled out
Added to glossary by
Eugenio Llorente
Jul 16, 2012 21:33
11 yrs ago
Spanish term
Spain
High quality translations
Native in: Spanish
Works in: English to Spanish, Spanish to English
se anulaba su efecto
Spanish to English
Marketing
Advertising / Public Relations
Advertising
It is about the effect of advertising campaigns depending on certain variables. In this context:
"Antes, si una campaña estaba planificada en un momento estacional negativo, se anulaba su efecto. Ahora, evitamos momentos estacionales negativos de cada franquicia para que todas las campañas sean significativas"
The source text does not seem to be properly worded. Provisionally I see it this way:
"Previously, if a campaign had been planned in a negative seasonality, its effect got cancelled. Now we avoid negative seasonal moments for each frachise, so that all campaigns may be significant."
"Antes, si una campaña estaba planificada en un momento estacional negativo, se anulaba su efecto. Ahora, evitamos momentos estacionales negativos de cada franquicia para que todas las campañas sean significativas"
The source text does not seem to be properly worded. Provisionally I see it this way:
"Previously, if a campaign had been planned in a negative seasonality, its effect got cancelled. Now we avoid negative seasonal moments for each frachise, so that all campaigns may be significant."
Proposed translations
(English)
Proposed translations
+4
2 hrs
Selected
its effect was cancelled out
Another option if the asker wants to stick with "cancelled" and if not, "neutralised" could work too!
canceled and neutralized for US
canceled and neutralized for US
Peer comment(s):
| agree |
Evans (X)
: No reason not to go with a fairly direct ttanslation here as 'cancelled out' is a natural and common expression in English in such a context.
6 hrs
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Thanks, Gilla :)
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| agree |
neilmac
: "Cancelled out" is what I was thinking too ;)
6 hrs
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Thanks, Neil :)
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| agree |
Letredenoblesse
6 hrs
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Thanks, Agnes :)
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| agree |
Edward Tully
8 hrs
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Thanks, Edward :)
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4 KudoZ points awarded for this answer.
Comment: "Perfect. Thank you very much. Sorry about the delay!"
+1
2 mins
Beta Cummins
United States
United States
Works in field
United States
Spreading the Word in Three Languages
Native in: Portuguese 
Works in: English to Portuguese, Spanish to English, Portuguese to English, and 3 more.
...its effect would be null.
Suggestion.
Peer comment(s):
| agree |
Damien Rea
: I agree or this could be slightly adapted to '...its affect would be nullified"
16 hrs
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41 mins
María Cecilia Martorello
Australia
Australia
Native in Spanish
Australia
Certified EnglishSpanish Translator
Native in: Spanish (Variants: Standard-Spain, Latin American)
Works in: English to Spanish, Spanish to English
it would not produce noticeable effects
Just another option
49 mins
Henry Hinds
United States
United States
Native in Spanish
&
English
Specializes in field
United States
43 years of Border Experience and fast.
Native in: English 
, Spanish
Works in: English to Spanish, Spanish to English
Related KudoZ points
:
104
it did not get results
Previously, if a campaign was planned at a bad time of the year, it did not get results. Now we avoid bad times of the year for each franchise, so all campaigns can be significant.
Es que "negative seasonality" y "negative seasonal moments" no suenan nada naturales en inglés. Hay que buscar expresiones naturales.
Es que "negative seasonality" y "negative seasonal moments" no suenan nada naturales en inglés. Hay que buscar expresiones naturales.
3 hrs
David Hollywood
Native in English
worked for int. orgs (IMF, OAS, IDB)
Native in: English
Works in: Spanish to English, German to English
Related KudoZ points
:
47
it was a wet squib/came to nothing
my ideas on this one
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Note added at 3 hrs (2012-07-17 00:36:36 GMT)
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or and normally: a damp squib i.e. a failure
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Note added at 3 hrs (2012-07-17 00:38:36 GMT)
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Idiom Definitions for 'Damp squib'
If something is expected to have a great effect or impact but doesn't, it is a damp squib.
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Note added at 5 hrs (2012-07-17 02:53:17 GMT)
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or: was a wash out
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Note added at 6 hrs (2012-07-17 03:34:12 GMT)
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or: was quashed
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Note added at 3 hrs (2012-07-17 00:36:36 GMT)
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or and normally: a damp squib i.e. a failure
--------------------------------------------------
Note added at 3 hrs (2012-07-17 00:38:36 GMT)
--------------------------------------------------
Idiom Definitions for 'Damp squib'
If something is expected to have a great effect or impact but doesn't, it is a damp squib.
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Note added at 5 hrs (2012-07-17 02:53:17 GMT)
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or: was a wash out
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Note added at 6 hrs (2012-07-17 03:34:12 GMT)
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or: was quashed
Discussion