Glossary entry (derived from question below)
Italian term or phrase:
novità del cambiamento
English translation:
cutting-edge development / breaking new ground
Italian term
Ireland
20 yrs+ quality translations, Trados
Native in: Spanish 
, English (Variants: UK, US, British, Irish)
Works in: English to Spanish, Spanish to English, Italian to English, and 8 more.
novità del cambiamento
Il nome (company) diventa un elemento di continuità nella novità del cambiamento e dell’ evoluzione grafica.
Proposed translations
Italy
15y in translation
Native in: Italian , French
Works in: English to Italian, French to Italian, Italian to English
cutting-edge development / breaking new ground
sottointende che il nome della società rimarrà ad esprimere la continuità dell'esperienza acquisita in passato nonché della qualità del prodotto che si è evoluto e sviluppato in termini innovativi, all'avanguardia (è questo il senso di **novità del cambiamento**) oltre ad essere presentato con una nuova grafica.
That's why I'd rather prefer the use of the term development - here - instead of change or something alike. It's a question of subtle nuances
IMHO
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Note added at 3 ore (2012-03-21 22:21:31 GMT)
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Following dandamesh's comment, may be **fresh development** might be a better option.
HIH
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Note added at 3 giorni23 ore (2012-03-25 18:25:29 GMT) Post-grading
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Thanks Beatriz !!
Italy
Italian, English, Arabic and Spanish
Native in: Italian 
Works in: Arabic to Italian, Italian to Arabic, Italian to Spanish, and 3 more.
innovation of changing
United Kingdom
www.lingocraft.co.uk
Native in: English (Variants: Irish, Singaporean, UK, South African, British, Scottish)
Works in: French to English, Italian to English, Romanian to English, and 2 more.
ever-changing newness / newness in the ever-changing
"...In the ever-changing newness and development of graphics (graphic arts)".
"...amidst the newness of the ever-changing and developing world of graphics (graphic arts)."
"The ancient quality of this city is certainly fading, replaced with a seemingly EVER-CHANGING NEWNESS, but the aim with The Waterhouse was to contrast these two opposing forces."
"Our success being we bring the latest trends in the markets coupled with our in-depth study and shopping and create line for a particular brand 'n' to bring the NEWNESS IN THE EVER-CHANGING fashion world."
http://www.australiandesignreview.com/interiors/12755-the-waterhouse-at-south-bund-shanghai
Spain
Business and legal translator
Native in: English
Works in: Italian to English, Spanish to English
vicissitudes of change
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