Glossary entry

Russian term or phrase:

КАТЕГОРИЧНЫЙ МЕНЕДЖМЕНТ

English translation:

category management

Added to glossary by Sam Pinson
Jan 30, 2012 19:02
12 yrs ago
Russian term

КАТЕГОРИЧНЫЙ МЕНЕДЖМЕНТ

Russian to English Bus/Financial Human Resources
Context: РУКОВОДИТЕЛЬ ОТДЕЛА КАТЕГОРИЧНОГО МЕНЕДЖМЕНТА

Market-based management?

Discussion

dacs04 Jan 30, 2012:
Очень может быть опечатка. Сразу не пришла такая мысль, но опечатка очень возможна. Либо слишком буквальный перевод.

В школе, где я учился, над входом в раздевалку при спортзале пять лет красовалась надпись "Разделочная".
Zoya Nayshtut Jan 30, 2012:
А здесь не может быть опечатки? Категорийный менеджмент зародился как одно из направлений мерчандайзинга: оптимизируя выкладку и представление товара в зале, специалисты пришли к выделению основной единицы управления ассортиментом — категории.
http://www.piter-press.ru/attachment.php?barcode=97859118056...

Proposed translations

+3
1 hr
Selected

category management

Опечатка в контексте

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Note added at 1 hr (2012-01-30 20:28:36 GMT)
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http://en.wikipedia.org/wiki/Category_management

Category management is a retailing and supply management concept in which the range of products purchased by a business organisation or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit.

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Note added at 4 days (2012-02-04 13:31:44 GMT) Post-grading
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My pleasure.
Peer comment(s):

agree Michael Korovkin
24 mins
agree Olga Staroverova : The simplest and most straight-forward definition of Category Management is that it is Product Management for retailers with categories as the product groups. http://http://www.categorymanagement.com/articles6-cmi.html
9 hrs
agree cyhul
4 days
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4 KudoZ points awarded for this answer. Comment: "Thanks!"
36 mins

Categorical Management

Categorical Mangement is an accepted management term
http://rough-polished.com/en/news/54791.html
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