English to Russian Social Sciences Social Science, Sociology, Ethics, etc. Journalism/Social network

Klout's score combines a measure of the raw audience along with the pass-along effect. For example, someone may have a small number of followers, subscribers or friends across many social networks, but whenever he taps his keyboard, the pearls of wisdom are shared by millions. That would push a Klout score up. Likewise, an individual with a huge network could be ranked on the low end if his utterances were largely ignored.

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