Glossary entry (derived from question below)
Spanish term or phrase:
aterrizar
English translation:
focus [...] on
Added to glossary by
Charles Davis
Jun 28, 2011 16:57
12 yrs ago
24 viewers *
Spanish term
Spain
Bilingual English and Spanish Translator
Native in: English 
, Spanish
Works in: Spanish to English, English to Spanish, English, and 1 more.
aterrizar
Spanish to English
Marketing
Marketing / Market Research
Hi, I'd appreciate your help with this term.
Sorry if there isn't much context but they are short answers to a survey. The survey has been given to several marketing departments of a hardware and software company.
Context is (refers to the launch of products):
"¿Cómo podemos mejorar los lanzamientos para ayudarle a incrementar sus ventas/ingresos?
Aterrizando estos lanzamientos a casos de uso locales."
Thanks :)
Sorry if there isn't much context but they are short answers to a survey. The survey has been given to several marketing departments of a hardware and software company.
Context is (refers to the launch of products):
"¿Cómo podemos mejorar los lanzamientos para ayudarle a incrementar sus ventas/ingresos?
Aterrizando estos lanzamientos a casos de uso locales."
Thanks :)
Proposed translations
(English)
| 4 +2 | focus [...] on |
Charles Davis
|
| 4 +2 | target locally OR make relevant/relate locally |
Yvonne Gallagher
|
| 3 +2 | adapt |
Jenni Lukac (X)
|
| 4 +1 | consolidate |
Yaotl Altan
|
| 4 | connect; anchor |
Michael Powers (PhD)
|
| 3 +1 | align |
Lisa McCarthy
|
| 5 -1 | Landing - (Landing Page) |
Andy Watkinson
|
Change log
Jul 12, 2011 09:22: Charles Davis Created KOG entry
Proposed translations
+2
46 mins
Selected
focus [...] on
"Aterrizar" used transitively like this is not in the DRAE but is by no means uncommon, in fact. It generally means bringing something down to concrete, specific terms: down to earth, as it were. In this context, I think the idea is best expressed as "focus": giving it a particular, concrete direction:
"Señaló que el reto vendrá después, porque hay que aterrizarlo a nivel municipal"
http://www.jornada.unam.mx/2011/06/24/sociedad/042n2soc
"Es necesario conceptualizar el programa y aterrizarlo a un mundo real"
http://www.peques.com.mx/la_resistencia_al_cambio_en_program...
"Posiblemente se deba a que trabajamos con un lenguaje aludiendo únicamente el nivel macroscópico sin llevarlo al nivel microscópico y aterrizarlo a las actividades que el alumno desarrolla en su vida diaria para generar un aprendizaje significativo."
http://sites.google.com/site/oaxacaenlaceionico/justificacio...
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Note added at 48 mins (2011-06-28 17:45:59 GMT)
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By the way, I didn't deliberately choose three Mexican examples, but it makes me wonder whether it is a Mexican usage.
"Señaló que el reto vendrá después, porque hay que aterrizarlo a nivel municipal"
http://www.jornada.unam.mx/2011/06/24/sociedad/042n2soc
"Es necesario conceptualizar el programa y aterrizarlo a un mundo real"
http://www.peques.com.mx/la_resistencia_al_cambio_en_program...
"Posiblemente se deba a que trabajamos con un lenguaje aludiendo únicamente el nivel macroscópico sin llevarlo al nivel microscópico y aterrizarlo a las actividades que el alumno desarrolla en su vida diaria para generar un aprendizaje significativo."
http://sites.google.com/site/oaxacaenlaceionico/justificacio...
--------------------------------------------------
Note added at 48 mins (2011-06-28 17:45:59 GMT)
--------------------------------------------------
By the way, I didn't deliberately choose three Mexican examples, but it makes me wonder whether it is a Mexican usage.
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
3 mins
Michael Powers (PhD)
United States
United States
Native in English
United States
US Court Cert. 1980 Ph.D. 1981
Native in: English
Works in: Spanish to English, Portuguese to English, English to Spanish, and 2 more.
Related KudoZ points
:
56
connect; anchor
By connecting these lauchings ...
By anchoring these launchings ...
Mike
By anchoring these launchings ...
Mike
Note from asker:
| thanks :) |
+2
3 mins
adapt
You've got a dinger here. I'd say that the writer is talking about adapting a standard launch scenario to a specific place.
Note from asker:
| thanks :) |
Peer comment(s):
| agree |
Jairo Payan
3 hrs
|
|
Cheers and thanks, Jairo.
|
|
| agree |
neilmac
: Or focus. More a minger than a dinger IMO ;)
17 hrs
|
|
Thanks, Neil. Robert is a brave fellow!
|
+1
6 mins
Yaotl Altan
Mexico
Mexico
Native in Spanish
Specializes in field
Mexico
Mexican translator proofreader +20 years
Native in: Spanish , Italian
Works in: English to Spanish, Italian to Spanish, French to Spanish, and 5 more.
Related KudoZ points
:
7
consolidate
Note from asker:
| thanks :) |
+1
7 mins
Lisa McCarthy
Spain
Spain
Native in English
Specializes in field
Spain
Especialista de marketing
Native in: English 
Works in: Spanish to English, Catalan to English
Related KudoZ points
:
192
align
-
Note from asker:
| thanks :) |
Peer comment(s):
| agree |
neilmac
: Also works (unless it turns out Andy-W is right)...
17 hrs
|
|
Cheers, Neil :)
|
+2
25 mins
Yvonne Gallagher
Ireland
Ireland
Native in English
Works in field
Ireland
right word, right place. everytime
Native in: English (Variants: US, Canadian, Irish, UK)
Works in: French to English, Spanish to English, English, and 1 more.
Related KudoZ points
:
8
target locally OR make relevant/relate locally
target/relate/make relevant ...these launches/the marketing to local level...
this is about the local businesses/customers feeling this marketing has nothing to do with them, so they're suggesting an improvement would be to make it relevant or bring a local focus to it so targetted marketing is called for
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target ...
en.wikipedia.org/wiki/Target_market - Cached - Similar
Target Marketing Definition - Market Segmentation - Small Business ...Target marketing can be the key to a small business's success. ... for instance, I open a catering business offering catering services in the client's home, ...
sbinfocanada.about.com/od/marketing/g/targetmarketing.htm - Cached - Similar
Target Marketing: Know Your Customer Or Else - Business Know-HowTarget Marketing: Know Your Customer Or Else - Marketing your business isn't as simple as ... You'll be able to find your target market more easily. ... If you're constantly learning new skills for each client who walks in the door, ...
www.businessknowhow.com/marketing/target-market.htm - Cached - Similar
Doing business without knowing what your target market is will prevent you from ... By learning who your customers are; by finding out their real needs; ... Search the Internet and your local library for studies and data that have been ... to ask them if you could conduct surveys of their clients on their premises. ...
www.va-interactive.com/inbusiness/.../ibt/target_market.htm... - Cached - Similar
Target market: Definition from Answers.comtarget market Group of persons for whom a firm creates and maintains a ... "Small businesses that identify the needs of specific target markets—existing and ... has blossomed into a solid member of the local business community, ... use target marketing to determine who your next customers or clients should be. ...
www.answers.com › Library › Business & Finance - Cached - Similar.
this is about the local businesses/customers feeling this marketing has nothing to do with them, so they're suggesting an improvement would be to make it relevant or bring a local focus to it so targetted marketing is called for
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target ...
en.wikipedia.org/wiki/Target_market - Cached - Similar
Target Marketing Definition - Market Segmentation - Small Business ...Target marketing can be the key to a small business's success. ... for instance, I open a catering business offering catering services in the client's home, ...
sbinfocanada.about.com/od/marketing/g/targetmarketing.htm - Cached - Similar
Target Marketing: Know Your Customer Or Else - Business Know-HowTarget Marketing: Know Your Customer Or Else - Marketing your business isn't as simple as ... You'll be able to find your target market more easily. ... If you're constantly learning new skills for each client who walks in the door, ...
www.businessknowhow.com/marketing/target-market.htm - Cached - Similar
Doing business without knowing what your target market is will prevent you from ... By learning who your customers are; by finding out their real needs; ... Search the Internet and your local library for studies and data that have been ... to ask them if you could conduct surveys of their clients on their premises. ...
www.va-interactive.com/inbusiness/.../ibt/target_market.htm... - Cached - Similar
Target market: Definition from Answers.comtarget market Group of persons for whom a firm creates and maintains a ... "Small businesses that identify the needs of specific target markets—existing and ... has blossomed into a solid member of the local business community, ... use target marketing to determine who your next customers or clients should be. ...
www.answers.com › Library › Business & Finance - Cached - Similar.
Note from asker:
| thanks :) |
Peer comment(s):
| agree |
philgoddard
3 hrs
|
|
many thanks Phil:-)
|
|
| agree |
neilmac
: Target, although this text may be plagued with the word elsewhere...
16 hrs
|
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thanks! I knda like "relate to local conditions/market" myself
|
-1
23 mins
Landing - (Landing Page)
Sometimes the literal translation is right. Think about it . most marketing techniques don't come from Spain; the Spanish (aterrizaje) is simply a translation of "landing"
Una Landing Page o Pagina de Aterrizaje que vende | Marketing en ...
En el marketing por Internet, se denomina página de aterrizaje (Landing Page) a una página web a la que una persona llega, después de haber pulsado en el ...
www.inca-trade.com/.../marketing.../una-landing-page-o-pagi...
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Note added at 26 mins (2011-06-28 17:24:28 GMT)
--------------------------------------------------
In your text, maybe something like "Adapting the landing of these launches to local standards/usage/features...etc. would need more context.
--------------------------------------------------
Note added at 5 hrs (2011-06-28 22:15:36 GMT)
--------------------------------------------------
A couple of examples:
Portoviejo 2020 | Facebook 8 Sep 2010 … Implementación de oficinas de
información turística que integren
herramientas de e.marketing e información virtual .... El objeto de este proyecto es aterrizar los contenidos y … es-es.facebook.com/
Otros clientes - Multiplica … donde más que bajar la campaña directa
desde los lineamientos de marketing, hay un entendimiento común con Consorcio y nuestro
equipo sobre la forma de aterrizar los contenidos en la web. … www.multiplica.com/../cliente
I translate the marketing for a major Spanish bank and they use it all the time.
If the author had wanted to say "focus" "consolidate" etc... he/she would just have said so. A couple of examples:
Portoviejo 2020 | Facebook 8 Sep 2010 … Implementación de oficinas de
información turística que integren
herramientas de e.marketing e información virtual .... El objeto de este proyecto es aterrizar los contenidos y … es-es.facebook.com/
Otros clientes - Multiplica … donde más que bajar la campaña directa
desde los lineamientos de marketing, hay un entendimiento común con Consorcio y nuestro
equipo sobre la forma de aterrizar los contenidos en la web. … www.multiplica.com/../cliente
I translate the marketing for a major Spanish bank and they use it all the time.
If the author had wanted to say "focus" "consolidate" etc... he/she would just have said so.
Una Landing Page o Pagina de Aterrizaje que vende | Marketing en ...
En el marketing por Internet, se denomina página de aterrizaje (Landing Page) a una página web a la que una persona llega, después de haber pulsado en el ...
www.inca-trade.com/.../marketing.../una-landing-page-o-pagi...
--------------------------------------------------
Note added at 26 mins (2011-06-28 17:24:28 GMT)
--------------------------------------------------
In your text, maybe something like "Adapting the landing of these launches to local standards/usage/features...etc. would need more context.
--------------------------------------------------
Note added at 5 hrs (2011-06-28 22:15:36 GMT)
--------------------------------------------------
A couple of examples:
Portoviejo 2020 | Facebook 8 Sep 2010 … Implementación de oficinas de
información turística que integren
herramientas de e.marketing e información virtual .... El objeto de este proyecto es aterrizar los contenidos y … es-es.facebook.com/
Otros clientes - Multiplica … donde más que bajar la campaña directa
desde los lineamientos de marketing, hay un entendimiento común con Consorcio y nuestro
equipo sobre la forma de aterrizar los contenidos en la web. … www.multiplica.com/../cliente
I translate the marketing for a major Spanish bank and they use it all the time.
If the author had wanted to say "focus" "consolidate" etc... he/she would just have said so. A couple of examples:
Portoviejo 2020 | Facebook 8 Sep 2010 … Implementación de oficinas de
información turística que integren
herramientas de e.marketing e información virtual .... El objeto de este proyecto es aterrizar los contenidos y … es-es.facebook.com/
Otros clientes - Multiplica … donde más que bajar la campaña directa
desde los lineamientos de marketing, hay un entendimiento común con Consorcio y nuestro
equipo sobre la forma de aterrizar los contenidos en la web. … www.multiplica.com/../cliente
I translate the marketing for a major Spanish bank and they use it all the time.
If the author had wanted to say "focus" "consolidate" etc... he/she would just have said so.
Note from asker:
| thanks :) |
Peer comment(s):
| disagree |
philgoddard
: A literal translation makes no sense here, and it's nothing to do with websites.
3 hrs
|
|
So SEO has nothing to do with marketing - news to me. Phil, where does it say that this isn't to do with internet marketing? Although maybe you're right. What hard/software company in its right mind would use a website for Ad&Mkting purposes?
|
|
| neutral |
neilmac
: While not impossible, without more information it is hard to justify that this is actually the best option in this particular case.
16 hrs
|
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