Glossary entry

Russian term or phrase:

методы эротического воздействия на потребителя

English translation:

use of erotic content to achieve customer impact

Added to glossary by rns
May 12, 2011 06:15
13 yrs ago
Russian term

методы эротического воздействия на потребителя

Russian to English Marketing Advertising / Public Relations
Впервые в истории этот бренд (вино) применил методы эротического воздействия на потребителя
Change log

May 14, 2011 12:56: rns Created KOG entry

Discussion

Michael Korovkin May 12, 2011:
eros and vinification Just for a second, trying to be serious, I don't think, fellas, that the discourse is about sex/eros, what have you, per se. I think it's that the erotic innuendo is being increasingly used in describing wine qualities. Like "sensual overtones", "femminine structure" "raunchy aftertaste", "sinuous flavour" "boudoir velvety feel on the palate", and the like. That's what's increasingly going on in the area where I live and where lots of famous (not necessarily the best) and very good Italian wines are produced. Unless of course they are talking about advertising: there, as we all know, nothing sells without at least a pair of tits somwhere near by.

Proposed translations

+3
1 hr
Russian term (edited): применил методы эротического воздействия на потребителя
Selected

used erotic content to achieve customer impact

"achieve customer impact"
http://goo.gl/xHjCz
Peer comment(s):

agree Lena Grainger : Whoarrr! :)
1 hr
Hoorrray..!! :)
agree natalia gavrile
2 hrs
Спасибо.
neutral Mark Berelekhis : If you click on page 2, you realize that's only 12 hits. Not surprising since the phrase is certainly not common. ++ Except when you put the two together they don't, then it's 12.
7 hrs
"achieve impact" and "customer impact" yield thousands of hits. // True, but this doesn't make that sum of 2 common phrases uncommon. Still, if as a native speaker you think it does, well you probably know better and, then, need no google hits as a proof.
agree cyhul
5 days
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4 KudoZ points awarded for this answer. Comment: "Спасибо!"
+1
9 mins

(For the first time ever the brand) tried to use sex to sell their product

Or, if you want to stick closer to the source, "tried to draw customers with sexy/erotic advertising"
Peer comment(s):

neutral Michael Korovkin : A complimentary blowjob with each six-bottle carton purchased? Come to think of it, it's an idea! Should suggest it to the wine sellers in my area! :)))True! why limit it all to just bj's?We can have all kindathings!
1 hr
Seriously, sex in advertising = complimentary bj? http://en.wikipedia.org/wiki/Sex_in_advertising
neutral rns : ROFL. While not exactly a BJ, sex does sell wine, big time — http://goo.gl/BtYsa
2 hrs
agree Leigh Mosley : I think you got it right the first time. Using sex to sell something doesn't mean actually offering the services!
5 hrs
Thank you. I didn't think this needed to be spelled out.
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6 mins

influence methods by using erotic (pictures/video)

influence methods by using erotic (pictures/video)

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Note added at 10 мин (2011-05-12 06:25:57 GMT)
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or "influence methods by using oversexed advertising"
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29 mins

(applied) methods used to arouse consumers

++
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51 mins

Erotic methods to attract (influence) customers

.
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7 hrs

sexual innuendo to sell their products

as in "...employed (used)(added) sexual (erotic) innuendo to sell their products"

В скобках даны варианты
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8 hrs

use erotic impact on the consumer/customer

eros and fermentation! :)
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