Glossary entry (derived from question below)
Danish term or phrase:
ledeord
English translation:
catchword, keyword
Added to glossary by
Christine Andersen
Apr 26, 2011 20:39
13 yrs ago
1 viewer *
Danish term
Canada
Fast, friendly and flexible.
Native in: English (Variants: US, Canadian) 
Works in: Swedish to English, Danish to English, Norwegian to English, and 1 more.
ledeord
Danish to English
Marketing
Marketing / Market Research
In a branding report.
Proposed translations
(English)
| 3 | Catchword |
Christine Andersen
|
Change log
May 4, 2011 07:50: Christine Andersen Created KOG entry
Proposed translations
27 mins
Christine Andersen
Denmark
Denmark
Native in English
Works in field
Denmark
the message, not just the words
Native in: English (Variant: UK)
Works in: Danish to English, English
Related KudoZ points
:
32
Selected
Catchword
Catchword
The Concise Oxford defines it as follows:
catchword
n noun
1 a popular word or phrase encapsulating a particular concept.
These should be chosen carefully for branding.
Alternatively, you might prefer ´keywords´
-- the concept behind the brand, the message you are trying to put across...
The Concise Oxford defines it as follows:
catchword
n noun
1 a popular word or phrase encapsulating a particular concept.
These should be chosen carefully for branding.
Alternatively, you might prefer ´keywords´
-- the concept behind the brand, the message you are trying to put across...
2 KudoZ points awarded for this answer.
Comment: "Client chose "Guide word", which was meant to provide guidance for employees, as opposed to "catching" customers."
Discussion
Thanks for points and feedback.